I’ve spoken to a lot of people over the past ten years (I can’t believe it’s been that long) about various Internet Marketing projects and there’s one concept that just blows people’s top off; domain authority! Yeap, domain authority is what it’s all about. For those skeptics and defeatist out there that are like, “You don’t need to do that to have success with seo!”, think again! If you measure the value of what you’re doing and the money you put into any project that has more a human resource behind it, you’ll find that going in the direction of building domain authority is a far better investment and use of your time. For readers here that know this and have an understanding of this, get more intimate with this; get closer to understand how to build the DA for your clients or projects. In this post, I’ll show you just how much of an impact this has over the span of a project and some philosophy you can hang on to while going through this process.
Why Building Domain Authority is Difficult?
To be an authority on anything instantly makes you a valued resource. As you know resources in life are very hard to come by; however, we as humans have to ability to manufacture that value through education and being able to solve other people’s problems. You’ll see this everywhere now that I’ve mentioned it.
There are several businesses out there that use the term authority in their brand name. For example, “Sports Authority”, if you go into their store, you’ll quickly notice they have just about everything. Back when the brand was a rising star (80s to 90s), there was no one else that time that you could find quality niche sporting goods. Trust me, there was not a store out there like it. Some 20 years later other major retailers that surfaced to offer such goods, like Dick’s Sporting Goods store, well they’ve been around for a while, but it took time to become the monster they are today; but building authority though……….
However, my point is although it’s not easy to be an authority in the physical world, in the digital world you can certainly emulate this strategy a lot faster than through trade shows and business development alone. You can write much faster than you can build inventory and merchandising to sell it. There are two projects, that our founder, built from nothing and there’s nothing like sales to cure cash flow problems and SEO can be that pipeline for that cash!
Let’s Get Back To Building SEO Authority
Webmasters, small businesses, investors, whatever, if you’re starting a website and dreaming about how far you can take it, go hard with your content. Here’s the biggest tip that you’ll want to embrace the entire time; build as many inner pages of content you can. Second tip, you’ll want to organize that content in an A-Z perspective. I know these are really simple tips; but they are powerful ones. In today’s Google (2016), Google needs a lot of help to feed consumers using the Internet today! In order to stay the Internet’s go-to-best-tool, Google needs an index that’s worth searching through. Searching an index with stale, not very resourceful information is not a tool people will use for long. So hopefully you can start to see my argument fade into view here!
If you just stop and think about this for a minute, know that Google has gone through a lot of trouble to stay on top. From buying the ad networks, You Tube; they are constantly finding a way to stay an Authority! Investing into the organization of your content, building the deep content, and great navigation will get your website rewarded. Rewarded with number one Google rankings that is. With mobile being a thrusting force that holds the Internet together today, you can’t have mobile domination without showing that your website is sort of an authority! So it’s time to start cracking down on your internal or website’s content and navigation strategy.
Here’s Where People Go Wrong, Pitfall Time
I was once told that all of a person’s problems stem from their inability to sit in a room alone; or better yet patience! This drives people nuts, especially in marketing and really the Internet. This is a big-time pitfall and people of all sorts will fall-into spamming links to make their site move or get recognized. However, there’s social media right? Social media breaks down into a few different areas that are used a certain way.
I, We, Can Be YouTube and Instagram Stars Right? Think Again……
We’ve seen the YouTube stars, Instagram stars, Facebook, Twitter, MySpace (wow right), Tumblr, Pintrest, and few others; but how does spamming these places make your SEO Authority a reality?? They won’t, these places are great ways for putting out truely dynamic content and getting it noticed. Generating dynamic content through words is very difficult. Creating pictures and videos are a little easier because people can consume them quick. In fact, most of the pics and videos are connected to some sub-culture that people can’t get enough of. So going down the Social Media route will leave you jaded. Also remember that you can’t predict what’s going to be popular; it’s either hot or not!
Your Baby Is Ugly, No But Not Everything Will Be Viral, So How Can You Motivate To Continue Building Domain Authority?
This is an important segment to understand, because most businesses that launch, launch thinking that this phenomenon will happen with their product and or service. This is also a big time pitfall. There are some businesses and content that’s friendly for the Internet and some that are not! That’s why you can’t expect to just hop onto You Tube start uploading videos and be an overnight sensation. Most countries that have a form of capitalism exist because of trade; trade is beneficial to all. However, it’s not easy to build trade relationships.
So What Are The Rest Of Us Supposed To Do? Understand Where The Internet Is, What It Is, How Marketing Works Today
So for the rest of us that are chasing the Internet Market, that don’t go viral, you have to dig into your written, picture, and video content. Today’s marketing is influenced on how to do something. Isn’t that what the Internet is? A place of learning, a place to get quick information, free information, and cheap prices on cool stuff?!!? So how can you miss the ball and not join the race or gold rush on content development? If you produce it, they will come (sounds like movie field of dreams right?). If you inform people and organization content in a way that makes user experience enjoyable way to consume your content, then you’re going to send the signals to Google, Bing, Yahoo, Yandex, Badui and other mediums that your site is becoming an authority! Start to see the point? Let’s switch gears…….
Looking For a KPI From Investing Into Domain Authority? Get High Google Rank, Mobile Conversions are Good KPIs
I don’t care what anyone say’s, but there’s serious traffic out there and being able to rank in the top spots (esp mobile) is going to have a conversion or ROI value that you can’t ignore! Ask any of the sub-niche website’s online that are generating sells or membership programs that stick. Ask them how they started, in fact you can look them up with certain search operators using any major search engine. They’ll all say the same thing; there’s websites are deep, organized, and have useful content. You’ll also notice through the mobile searches, places of authority are dominating the Google, Bing, and Yahoo maps! Again people will argue that creating all this additional content won’t have an impact for a user and that couldn’t be further from the TRUTH. For these reasons you’ll want to have categorized and deep content:
Reasons Why You Won’t Get Mobile
This is really important, see our case studies section or join our weekly webinars for more! Having content is vital, because your site needs it’s “own” links/votes to build the domain authority! This such a big time tip. I mentioned this early in the article, but single handled, this the most valuable concept to understand and understand why? Again without a case study or attending a webinar to see it in action this might not mean much to you, however, if you’re smart and creative…………yeah!
Quality back-links are everything. There’s no footprint or help here. You need to map the relationships to other networks, forms of content, and people to know how to generate this. Just don’t get caught paying for them. A few wont’ hurt, but that’s where it should stop. If you do decide to go paid, try the old press release and make it an expensive one!!
The reviews I’d pay more attention are the Google Reviews. There’s nothing like having them! In fact, we have client’s whom sole KPI is measured off the mobile visits because who has time to surf a website when your trying to make a decision, a decision that will be made based on whether you have good reviews! The only exception is if you received a visit through a long-tail-keyword which is an entirely different topic, click the link to learn more about it if you don’t know. However, most people are on the phone and the maps will load first. You’ll need the reviews. If you’re smart, then you’ll get rich snippets going an feed into Google’s SERP’s more reviews and if you’re super smart you’ll figure out how to make your Yelp and Angie’s List reviews load with your brand.
If you don’t have a Facebook page, then you won’t convert that well. People want to see you, they want to know if your a fraud or if your hot or not. Get that page on and post. This tied to both becoming an authority and mobile conversions.
Where To Go From Here? What Your Next Move Should Be
We’ve covered an array of concepts, but the take away you should have firmly planted in your mine is how is you content factory coming along? If the answer to this is, “What content factory?”, then you need to get it cranked up. There’s no Google rankings if there’s no content and there’s certainly no Google rankings if you start spamming, see this case study to let me get this across!
Get Visual, Figure Out Where You Fit To Objects, Things, People In the Real World
The very next step you should take after digesting this paradigm view, is start with a diagram. Get a large white-board, pen and paper and start building relationships around the your business, your product, your service. Doing this will start to generate creative ideas, yes, but most importantly you’ll start finding the gaps in content and what content to produce.
You’ll Need Patience While You Get Index, There’s Nothing To It, Just The Execution Strategy
The idea is to figure out the bridge to each entity. After establishing what can connect you, then start to understand there’s informational content that you can produce. Producing this content is the first step towards getting your web site’s authority up. The thing about building content, is that you need patience. However, getting your content indexed is something you’ll need to do or it could take sometime for this to start building the momentum you’re looking forward to move forward. If you need help with getting indexed, check out our seo services, we’ll get your content indexed and show you how to do this moving forward.