Probably not a new topic and certainly not a recently written topic; however, we caught an interesting pattern with Google’s ranking algorithm. Google, Google, Google. It’s no secret, it’s no surprise, and it’s what you can expect from a company that controls the market; they control more than the market too. In the world where we have a “free market” like The Stock Market, there has to be a police to keep things honest. Without a system to control the ethics or quality of the free market, like checks-and-balances, things could get out of control. In this article we’re focusing on that very concept with Google. In the world of Google, there’s no external police to monitor or punish Google or even just blow the whistle when they start on a slippery slope with ethics. What’s worse is that Google is the police, that measures the “value” of everything?!?
We all know just how much corruption there’s been in the stock market and in particular Wall Street. The stock market itself is regulated by the FTC and a few private investigative organizations to make sure there’s fair play. There has been countless corruption schemes, embezzlement, insider trading and etc. Without organization like the FTC, the Stock Market would be a mess. Society would also be affected. You can clearly see how this becomes a slippery slope. Imagine Wall Street Investors doing whatever they wanted with no consequence? Well they did and it caused the 2008 Housing Market Collapse!
Google is the Stock Market and Stock Market Police, How to Get Fair Play?
So what’s the connection with Google? They create market bubbles and pop them at the same time. Meaning Google creates rules that dictate the quality of search indexes, which enable users to connect to information. They allow webmasters and organizations alike to partake in activities to rank and when Google has had enough they’ll “pop” the trend. This pattern or relationship causes websites to loose value instantly.
So Here’s the Problem With Google Having No Police or Regulatory Commission
It’s like where do you draw the line? Google knows that webmasters and businesses spend money to help extend their marketing reach and you can prove that Google ends up getting most of that money through search engine marketing (You Tube, Adwords etc) and private back websites like Thumbtack. What we have is a company that can make the rules, let bubbles build, pop them, collect money from the market, grow more powerful and oppress the little guys and small businesses.
Evolution of Internet, What’s Going to Happen With an Imbalance of Power
Because of this, many people have a negative outlook on Internet Marketing and call it a liability or luxury. Most seek other avenues for paid leads often making them very dependent on the lead source and drastically affect the future of the business itself. The Internet was suppose to be about free trade, freedom from oppression, affordable, efficient, but with the way Google regulates the market and won’t let small business really grow leaves most in a hostage situation. You can clearly see that every 5 to 10 years Google becomes more power and now its getting out of control. Let’s take a look at another more concrete example of tis imbalance of power.
Google’s Tainted Image From Instances of Power Abuse, Certainly Not News
It’s wrong to have an organization whom has the power to regulate a market that is bias or has a different motivating factor, does not level the playing field for fair trade a stable market place to do business. People have proven over and over that Google is not fair and ultimately have never been able to do anything about it. In an article we featured about, “Google Being Under Fire for The Thumbtack Spammy Back Links” is a an example of the power abuse.
First Look at Google Thumbtack Incident, First Real Red Handed Abuse of Power
Google since 2013 started a section to their company where they started backing websites that had real organic growth potential. There are many projects out, but we are going to focus on the Thumbtack project. In the spring of 2015, someone reported Thumbtack for encouraging people to increase their paid membership level and then they could link back to their site. Basically it violated Google’s own “paid links” webmaster tool policy. Google eventually penalized the site, but let the site recover in a few days to a week. Most sites that get punished, never recover and or takes months, even years to recover. So many people were shook by such headlines, however, it illustrates that they could get away with such unfair use of power.
Which Brings us To our Point, Google Regulates First Page Result More Than Ever
Over the last five years (through various seo projects, very challenging ones), our team of SEOs and Engineers have noticed a trend with Google being very….. tricky. This is very apparent when a website does make the first page of Google’s index. Let’s just say for example that you’ve engaged doing SEO to your site and you notice that even with new keyword phrases you never make the first page. Even after forced indexing you notice it falls and does the Google dance. We’ve seen certain projects that have Domain Authority over 30 and even on the 50s struggle to rank for different but still closely related terms. This is troublesome for a business that’s trying hard to compete and grow their business.
When a new site makes it to the top pretty quick (all white hat too) without a heavy or predictable link pattern, we’ve noticed that Google will “manually” visit the website. You’d have to ask is this part of a mathematical algorithm or is this a human reviewed part of their current system to determine the spam rating of a particular website, maybe a fast moving website in Google’s organic index. We believe it to be a human audited event. Below are some screenshots of this evidence one site in particular (however we have four separate projects we can prove this) we currently work with.
Figure 1.1 – Google Checking Our Auto Part Site, An Inner Page That Ranks On The First Page
Here’s an example of one of project suite websites EastCoastAutoPart.Com is a project site that we’re working on and have been for about some six months now. It has moved quickly through Google’s index on various long-tail-keywords and even some short-tail-keywords. We’ve refrained from building or focusing on building external back-links to the site. In fact, we’ve focused more on the core quality of the website, user navigation, etc. However, we have a few screenshots like these randomly from Google and different computers, devices, and mac addresses. It’s clear that a user was behind the visit to the site. You could certainly say, well wheres the rest of the visit history. That is the puzzling part to this. Why did Google visit just one page from different devices?
The Truth Is Hard To Prove, You Can Prove the Truth Through Errors Only
In the next screenshot you can see that the site ranks on the first page, but we have to tell you it has danced like you won’t believe. Due to some 301 redirects, a business dispute with a form team, forced us to have to move the site to an entirely different server. We even lost control of the original webmaster tools account, but some 40 days before the trouble we did manage to do some 301 redirects and have them crawled.
Figure 1.2 – Page One Result For “Used Chevy Engines”
Through the 301s, a new ip address, lost back links from a sabotage from the former group partnered with site (which turned out to work for us, even less back links), we were able to recover the site and prove through error that the truth is Google is manually watching the first page of indexes across many different industries, keywords, and niches.
We understand how crazy this sounds, but there’s not really another explanation for it. However, through the Google Page Rank formula, you can see that have to honor the system. A really big website, with good architecture and low level back links spam are destined for the first page, but under there rules and their control.
This brings us back to the point of having power and having control to dictate the value of a market. This is still a very unsettling feeling. We all want to have a feeling of accomplishment behind what we do. However, how can you feel complete, how can you get a sense of accomplishment when the rules are questionable, the market not stable, with prying eyes over what you do? Where’s the true free trade and value of instant connectivity which is what the Internet is all about?
We’ve written time and time again about the patience that’s needed in order to really see the gems of the Internet; the organic rankings that can flood your website with traffic and hopefully quality lead gen opportunities. So what’s they take away? What are we trying to say.
What To Take Away, What’s The Paradigm Focus
Basically, you want to really watch what your doing. Especially if you are really brand new. There are so many pitfalls you could get entrapped in and for that we still don’t see the real growth of the Internet and business on the World Wide Web. Those that are lucky enough to afford a website, the marketing, and keeping the momentum are in markets very friendly towards the custom lead generation,will survive almost anything, but for the rest of us………you have to watch it! However, if you’re new, you’ll want to make sure you don’t engage into too much blackhat or even potential shady things like link wheels, fast back links, and any other link schemes.
We Only Do White Hat SEO, It’s Slow and Painful, But Google is Watching Even Us
We only engage in very, very white hat seo. In fact, the bulk of our success, client’s success, and our lead generation sites is due to REAL VAULE. We’ve aged our websites so much and were talking at least a six months to two years. We have case studies we’ve put together from failed sites or low ranking sites where it’s was hard to tell if you’re website and search engine optimization is Google Algorithm Proof and really in the clear. The case study showed years later Google having hammered sites that have proven to use spam tactics to rank high in the index and not really offering a ton of value to the Internet community.
So their “spying” is real and they are watching any site that makes it’s way to the first page. We don’t necessarily agree with this form of spying coming direct from the BEST itself, however, there’s nothing anyone can really do about it. All we can do is keep our studies, our proof, and cases studies and hopefully through the sharing of this blog, future press releases from our evidence, we can start a movement or get others involved. Until then, invest only into deep content expansion and read more about, “Why Building Domain Authority Is Key“, this direction will keep you out of trouble with Google even if they are spying on you.