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Category Archives: White Hat SEO

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Why Most People Flame Out On SEO: The Google Dance Case Study

In the last four months, we took on our first official client. It was time to put together his best work and build case studies to prove or at least illustrate the behaviors that you’ll experience when start to develop organic search rank in the web. The biggest thing that has showed up in doing Internet Marketing projects is the time it takes to rank and worst of all to be sure that what you see in Google’s organic index is the real rank!?!

 

It’s Not a Dance Really, More Like a Tango, Well Not Really

 

google-danceYes this is single-handily the most frustrating thing that Chad, our lead SEO Engineer, has experienced time and time again. In fact, while working in an in house seo role for a niche businesses like Energy Armor, the whiplashing he took from owners whom put all of maybe a few months into organic marketing, but never had the time really to grow it, was brutal! This is what most people flame out on and really develop a bad attitude, become bitter to, quit, and bad mouth seo to prevent other people from experiencing Internet Marketing. Here’s the truth folks, they never gave it any time. One thing you’ll find in life is just how much people love to put themselves in unreasonable positions; especially, against an onslaught like limited time and getting totally jaded, angry, filled with hate, all because they did not give their website(s) digital marketing enough time.

 

 

Fast Marketing Company Understands, But Google Dominates, So Rules are Rules

 

But, trust us we get it; everyone has a different view, goal, and or opinion on why our argument about giving your website, content, and trustworthiness more time (at this point evidence) doesn’t matter towards their business objectives and other excuses from not wanting to abide by real rules!? Really??!! It’s clear that today’s Google has so much power; so why is time argument so hard to digest for business owners? Just take a look at the evolution of the cellphone! Through computerized cellphones your within reach of a digital advertising platform.

 

Those Small Businesses That Wont Accept Being Wrong or Patient

 

It’s hard to accept being wrong, but where do you draw the line with people whom say, “We never really wanted SEO or to do digital marketing!”.  Well most of those people whom started these so called startups and business never had the right growth pattern and are now out-of-business. Eventually we might actually see more proof on why Internet Marketing is non-negotiable and the elements that live in that relm. So essentially, we’re here to tell you there’s some things that you have to accept and you can’t run an hide from it.

 

Most SEO Companies, Agencies, and Boutiques

 

The thing is how many SEOs, SEO Agencies, SEO Boutiques have actual data/portfolios to back-up their claims; or show their experience? This is a Global problem, not just in the U.S.A.! The truth is there are those SEO Companies and SEO Consultants that probably just keep their work a secret! So they know what you don’t and just keep it to themselves. So if you’re still thinking to debunk The Google Dance and not abide by Internet Rules of Nature don’t; because we have data to back up these claims.

 

Hard To Find Evidence On The Web, Lack There Of Here’s Why

 

However you try and search the web, you won’t find any solid/complete case studies or actual proof to back-up lack of transparency from Google! Most likely you’ve probably just read a blog, a thread, or some post that talked about this force of Google, but did not really give meaning in what to do or how to build moving forward. That’s because for some reason, people like to pile on-top-each-other; some sort human nature.

 

MOZ Has a Few Good People That Built a Case Study

 

To be more exact we’re talking about being politically correct, selfish branding, and no real material. However, there are a few examples overtime that you can find with SEO MOZ or known MOZ ; however I did at one point in time use a topic tread from SEO MOZ about the Post-Penguin Anchor Text Case Study! So you can find some information, but it’s still rare you’ll find a live project or someone whom put their own money up to prove points made on SEO really. So without further……………….let’s get into it:

 

Finally The Proof: The Google Dance, Tango It’s Real

So the series of photos below will illustrate a live client of ours that we have built just a down and dirty, white-hat-seo, conversational content, raising awareness website. The main point we want to get across or illustrate is that your rank will take time. Yes! There are things you can do to speed it up, but it comes with so much risk, controversy and did we mention the word RISK? The main rule that most people don’t want to play with is TIME! No one has time to do anything! However, we hope that this small example can prove this point and help direct you to more research, content development, content distribution and alter your business objectives to match what really matters; MARKETING, REACH!

 

Figure 1.0  First Shot Google Page 3 December 2015  “Back Taxes West Palm Beach FL” (Click The Pic For a Full View)

 

the-google-danceOkay, so the site in focus is J.DavidTaxRelief.Com, the keyword group we worked on was “back taxes” and a particular location in west palm beach. Now we’re not going to give away the details of what we did, but there’s no real secrets with our readers whom are savvy SEOs. Your tools will tell all, will tell you that we DID NOTHING! We’ll save that topic for a future blog post, “We Did Nothing and We Rank!”.

 

So the website been on the web for about two months and we aggressively started writing unique content within the domain. We’re talking about at least 80 pages or more. However, upon initial indexing particular pages of content, you’ll notice that image shows the site sitting on page three and in the middle.

 

A few things can be said about this (if your an account manager, probably an ear full), the seo did not work, this is never going to be number one or on page one, and a lot more negative things and you’d be right. Particularly if you’re new to the battlefield! What you don’t know is that Google sand-boxes everything. Meaning your guilty until proven innocent. That’s a fact and most people think their site won’t be labeled. This is very typical behavior for Google and deceptive.
What Google is looking to do is to try and trap you! That’s right, they do this to see if you’ll start spamming, link spamming and that’s is the unspoken reality; the non-political correct explanation. However, how can you explain the site sitting so far back. Okay so there are other arguments right? Not enough back-links, on page seo, keywords on the page, domain authority……. and you’d be right those things do matter; but they are not instant. In this case study, we used small amount of back-links;  just simple promotion really. But the site after even some 45 days did not move. Proceed to the next screen shot!

 

Figure 2.0  Second Shot Google Page Two January 2016  “Back Taxes West Palm Beach FL” (Click The Pic For a Full View)

 

back-taxes-west-palm-beach-google-page-two-jan-2016Okay, so now you’ll see that the site moved after about 30 days to page two of Google’s index. The biggest concern here is “which index”? That’s the biggest argument and also unknown to web-marketers, companies, corporations, and organizations alike. It’s in our evidence that there’s a 30 to 60 day sand-boxing-period on any content and or back-link associated to your website. There’s nothing you can do about it either! You have to sit tight!

 

Back To Pitfalls, Here’s Where the Flaws Exist With SEOs, Sales People, and Expectations

 

You might think that now that we’ve given you this bit of information (especially noobs), is going to solve your problems, but it depends on a few things. One, if you’re in sales, did you over promise on lead or traffic numbers? Two, did you tell the customer to expect the full 90+ wait because of the sand-boxing. If not you’re going to be stressed with them calling you because of the poor performance or visibly upset account managers. Third, you did not execute on your overall content mission and not just one page.

 

Like we said above, you’ll still need to deliver some domain authority and standard online promotions to see the full affect of a page one or number ranking. In that light, we’re still leaning more towards a 100 page plus website with good seo architecture and ZERO SPAM on your link and promotions online.  Even still………we w’ere puzzled and we were lucky enough to have a good market in which we produced conversions in other keyword sets and maps to keep this client moving forward. So this is a proto-typical case study that we evaluate the Google Dance period or Google Sand Boxing.

 

Figure 2.0  Second Shot Google Page One April 2016  “Back Taxes West Palm Beach FL” (Click The Pic For a Full View)

 

So months have gone by since Dec 2015, in fact almost 4 months (April 13, 2016) have gone by. We don’t have time to manually check some 1000s of keywords for performance, however, it took about 65 days for this result to happen. There’s a philosophy we have when it comes to Internet Marketing, “Build It, Link It, Forget It”.

 

We Understand That Waiting and Patience Is a Hard Concept, But It’s Vital For SEO

 

This is a tough concept for most new-to-the-Internet folks. There’s such a high rate of failure, but thats’ due to people quiting because of false expectations, frustration, mislead sales inits, and other chaotic behavior stemming from trying to simple expand one’s business.

 

Leaving It Alone, Pass The Google Sandbox

 

From this philosophy, you have to get to a point where you just leave your website alone. But getting to that point takes some serious effort. You’ll need to get past your keyword analysis, selection, content production, and then indexing, but after doing that you’ll just have to put in place your tracking and move on to the next site or keyword or content piece. It was to our surprise that though a conversion we were able to determine that it was possible for a young site (less than six months old) to pull rank. But an interesting thing will happen from many of the case studies and projects that Fast Marketing Company have worked on. After leaving a site be and focusing on raising awareness through social media, continued press release, and business development; the sites we optimize soar!

 

Finding The Gems of The Internet Through Organic Graphic

 

By leaving the site alone, magic, the glue, the good stuff of the Internet fades into view. This is what people want from the Internet from day one and we’re working hard to give that to people. What normally happens with our style or method to building a website out of the depths of oblivion, we see that multiple pages are indexed, the sites grow to the very top of Google’s index.

 

What To Expect From Fast Marketing Company, Future Case Studies

 

You can see other seo case studies like this within our site. We’re currently working hard to organize good screen shots, stats, and content to help bring confidence to WHITE HAT SEO and  Natural Content Development. Our mission is to simply get people to understand more the economics behind why to do things and the data to reflect the truth about online marketing and it’s rules. If you found this small case study to intrigue you into asking questions, comment below, ask questions, be hateful, or just chat with us to the left.

The Hardest Part of SEO, Building Domain Authority, Why You Need It

I’ve spoken to a lot of people over the past ten years (I can’t believe it’s been that long) about various Internet Marketing projects and there’s one concept that just blows people’s top off; domain authority! Yeap, domain authority is what it’s all about. For those skeptics and defeatist out there that are like, “You don’t need to do that to have success with seo!”, think again! If you measure the value of what you’re doing and the money you put into any project that has more a human resource behind it, you’ll find that going in the direction of building domain authority is a far better investment and use of your time. For readers here that know this and have an understanding of this, get more intimate with this; get closer to understand how to build the DA for your clients or projects. In this post, I’ll show you just how much of an impact this has over the span of a project and some philosophy you can hang on to while going through this process.

 

Why Building Domain Authority is Difficult?

building-seo-authority

To be an authority on anything instantly makes you a valued resource. As you know resources in life are very hard to come by; however, we as humans have to ability to manufacture that value through education and being able to solve other people’s problems. You’ll see this everywhere now that I’ve mentioned it.

 

There are several businesses out there that use the term authority in their brand name. For example, “Sports Authority”, if you go into their store, you’ll quickly notice they have just about everything. Back when the brand was a rising star (80s to 90s), there was no one else that time that you could find quality niche sporting goods. Trust me, there was not a store out there like it. Some 20 years later other major retailers that surfaced to offer such goods, like Dick’s Sporting Goods store, well they’ve been around for a while, but it took time to become the monster they are today; but building authority though……….

 

However, my point is although it’s not easy to be an authority in the physical world, in the digital world you can certainly emulate this strategy a lot faster than through trade shows and business development alone. You can write much faster than you can build inventory and merchandising to sell it. There are two projects, that our founder, built from nothing and there’s nothing like sales to cure cash flow problems and SEO can be that pipeline for that cash!

 

Let’s Get Back To Building SEO Authority

how-to-build-website-domain-authority

 

Webmasters, small businesses, investors, whatever, if you’re starting a website and dreaming about how far you can take it, go hard with your content. Here’s the biggest tip that you’ll want to embrace the entire time; build as many inner pages of content you can. Second tip, you’ll want to organize that content in an A-Z perspective. I know these are really simple tips; but they are powerful ones. In today’s Google (2016), Google needs a lot of help to feed consumers using the Internet today! In order to stay the Internet’s go-to-best-tool, Google needs an index that’s worth searching through. Searching an index with stale, not very resourceful information is not a tool people will use for long. So hopefully you can start to see my argument fade into view here!

 

If you just stop and think about this for a minute, know that Google has gone through a lot of trouble to stay on top. From buying the ad networks, You Tube; they are constantly finding a way to stay an Authority! Investing into the organization of your content, building the deep content, and great navigation will get your website rewarded. Rewarded with number one Google rankings that is. With mobile being a thrusting force that holds the Internet together today, you can’t have mobile domination without showing that your website is sort of an authority! So it’s time to start cracking down on your internal or website’s content and navigation strategy.

 

Here’s Where People Go Wrong, Pitfall Time

 

 

I was once told that all of a person’s problems stem from their inability to sit in a room alone; or better yet patience! This drives people nuts, especially in marketing and really the Internet. This is a big-time pitfall and people of all sorts will fall-into spamming links to make their site move or get recognized. However, there’s social media right? Social media breaks down into a few different areas that are used a certain way.

 

I, We, Can Be YouTube and Instagram Stars Right? Think Again……

 

We’ve seen the YouTube stars, Instagram stars, Facebook, Twitter, MySpace (wow right), Tumblr, Pintrest, and few others; but how does spamming these places make your SEO Authority a reality?? They won’t, these places are great ways for putting out truely dynamic content and getting it noticed. Generating dynamic content through words is very difficult. Creating pictures and videos are a little easier because people can consume them quick. In fact, most of the pics and videos are connected to some sub-culture that people can’t get enough of. So going down the Social Media route will leave you jaded. Also remember that you can’t predict what’s going to be popular; it’s either hot or not!

 

Your Baby Is Ugly, No But Not Everything Will Be Viral, So How Can You Motivate To Continue Building Domain Authority?

 

This is an important segment to understand, because most businesses that launch, launch thinking that this phenomenon will happen with their product and or service. This is also a big time pitfall. There are some businesses and content that’s friendly for the Internet and some that are not! That’s why you can’t expect to just hop onto You Tube start uploading videos and be an overnight sensation. Most countries that have a form of capitalism exist because of trade; trade is beneficial to all. However, it’s not easy to build trade relationships.

 

So What Are The Rest Of Us Supposed To Do? Understand Where The Internet Is, What It Is, How Marketing Works Today

 

So for the rest of us that are chasing the Internet Market, that don’t go viral, you have to dig into your written, picture, and video content. Today’s marketing is influenced on how to do something. Isn’t that what the Internet is? A place of learning, a place to get quick information, free information, and cheap prices on cool stuff?!!? So how can you miss the ball and not join the race or gold rush on content development? If you produce it, they will come (sounds like movie field of dreams right?). If you inform people and organization content in a way that makes user experience enjoyable way to consume your content, then you’re going to send the signals to Google, Bing, Yahoo, Yandex, Badui and other mediums that your site is becoming an authority! Start to see the point? Let’s switch gears…….

 

Looking For a KPI From Investing Into Domain Authority? Get High Google Rank, Mobile Conversions are Good KPIs

I don’t care what anyone say’s, but there’s serious traffic out there and being able to rank in the top spots (esp mobile) is going to have a conversion or ROI value that you can’t ignore! Ask any of the sub-niche website’s online that are generating sells or membership programs that stick. Ask them how they started, in fact you can look them up with certain search operators using any major search engine. They’ll all say the same thing; there’s websites are deep, organized, and have useful content. You’ll also notice through the mobile searches, places of authority are dominating the Google, Bing, and Yahoo maps! Again people will argue that creating all this additional content won’t have an impact for a user and that couldn’t be further from the TRUTH. For these reasons you’ll want to have categorized and deep content:

 

Reasons Why You Won’t Get Mobile

 

 There’s no internal content linking to you home page!

 

This is really important, see our case studies section or join our weekly webinars for more! Having content is vital, because your site needs it’s “own” links/votes to build the domain authority! This such a big time tip. I mentioned this early in the article, but single handled, this the most valuable concept to understand and understand why? Again without a case study or attending a webinar to see it in action this might not mean much to you, however, if you’re smart and creative…………yeah!

 

 Building back links, if your new, you need them

 

Quality back-links are everything. There’s no footprint or help here. You need to map the relationships to other networks, forms of content, and people to know how to generate this. Just don’t get caught paying for them. A few wont’ hurt, but that’s where it should stop. If you do decide to go paid, try the old press release and make it an expensive one!!

 

 Reviews…….yeah Google Reviews, Angies List Reviews, Yelp Reviews

 

The reviews I’d pay more attention are the Google Reviews. There’s nothing like having them! In fact, we have client’s whom sole KPI is measured off the mobile visits because who has time to surf a website when your trying to make a decision, a decision that will be made based on whether you have good reviews! The only exception is if you received a visit through a long-tail-keyword which is an entirely different topic, click the link to learn more about it if you don’t know. However, most people are on the phone and the maps will load first. You’ll need the reviews. If you’re smart, then you’ll get rich snippets going an feed into Google’s SERP’s more reviews and if you’re super smart you’ll figure out how to make your Yelp and Angie’s List reviews load with your brand.

 

 Social Media Page, You’ll Need One

If you don’t have a Facebook page, then you won’t convert that well. People want to see you, they want to know if your a fraud or if your hot or not. Get that page on and post. This tied to both becoming an authority and mobile conversions.

 

 

Where To Go From Here? What Your Next Move Should Be

 

We’ve covered an array of concepts, but the take away you should have firmly planted in your mine is how is you content factory coming along? If the answer to this is, “What content factory?”, then you need to get it cranked up. There’s no Google rankings if there’s no content and there’s certainly no Google rankings if you start spamming, see this case study to let me get this across!

 

Get Visual, Figure Out Where You Fit To Objects, Things, People In the Real World

 

The very next step you should take after digesting this paradigm view, is start with a diagram. Get a large white-board, pen and paper and start building relationships around the your business, your product, your service. Doing this will start to generate creative ideas, yes, but most importantly you’ll start finding the gaps in content and what content to produce.

 

You’ll Need Patience While You Get Index, There’s Nothing To It, Just The Execution Strategy

 

 

The idea is to figure out the bridge to each entity. After establishing what can connect you, then start to understand there’s informational content that you can produce. Producing this content is the first step towards getting your web site’s authority up. The thing about building content, is that you need patience. However, getting your content indexed is something you’ll need to do or it could take sometime for this to start building the momentum you’re looking forward to move forward. If you need help with getting indexed, check out our seo services, we’ll get your content indexed and show you how to do this moving forward.

Jacksonville SEO Content Listing Board System Upon Us

Jacksonville is going to get a major information system, designed to help webmasters launch their content marketing locally. Fast Marketing Company, built FastJax.Com to extend the seo landscape in Jacksonville, Florida. It’s a powerful content listing board, where webmasters can target their content for future readers and as a white hat seo task. We want to be the authority on fast promotions for seos, small business owners, and or diy home based startup entrepreneurs. The goal is simple, we want people to have the agility and conduit to reach their target audience.

 

Jacksonville Content Listing For SEO

 

jacksonville-content-listing

 

Why Would Jacksonville Florida Need Content Listing Site?

Everyone has heard of Craigslist and at some point has used website, FastJax.Com is content board built exclusively for search engine optimization. What we’ve found and been trying to do for many years is create better products for webmasters to really influence search engines to help rank them better.

 

Barriers To Entry: Time

Any seasoned seo will tell you that it’s a struggle to find relative places to drop their articles, promotions, listings, or whatever content they want to promote. Most importantly, there’s no traffic to route! Not only are most of the places you have to (sorta forced) post content haven no engagement factor, there’s a time factor to when they can make the impact for your seo. Google is not waiting for your one piece of content and working to make sure it’s indexed properly on the right keywords. This type of white-hat-seo takes TIME. By no means is this good for small business owners, start-up businesses, and webmasters.

 

This Is Not A Spam Site Either

Some people with opinons out there will see this as spam site with intent to manipulate search engines. This couldn’t be further from the truth. Spam sites will have no relevant content, strange pictures, domain names, and again post with content that is so random that you know it exist for link building only.

 

Giving A Better Standard

We’re changing this time standard for businesses, websites, and organization from all backgrounds and we plan on offering more! We not only build information systems similar to FastJax, but they are all SEO friendly. Here’s some of the thing you can expect from the content listing board:

 

  Ability To Tag Multiple Keyword Driven Categories

 

  Full SEO Tags To Maxmize SEO Benefit

 

  Ability To Link To Your Home Page and Inner Pages

 

  Reach Users Searching For Promotions

 

  Generate Leads From Users and Search Engines

 

 

Every Niche Will Be Able to Post Content With Jacksonville Greater Area

The goal here is to give all niches the ability to post. We also intend to extend to Hillard, Ocalla, Callahan, Middleburg, Daytona, Fernadina, and St. Augustine areas. As seen above, you’ll be able to find the keyword driven categories that matches your content relevancy. As a result, you’ll find the appropriate engagement from users and search engine ranking because of it.

 

This coming June, we’ll have FastJax Beta out and ready for posting and testing mostly. We have a lot of things that need to be tested. One of the first things we’ll test for is the valadation on content, links,  malicious users, and many other things. But most importantly, we want to test how search engines index the site. This is a huge part, because we are creating the size needed to make an impact on all our keyword phrases. This will be a FREE way for websites to get that reach they need and have content indexed higher and faster than it would take normally while building their own seo.

 

Fast Marketing Company, is always looking to build tools and methods to help speed up the marketing process. The name FAST is not just a marketing gimmic; it’s really themed after a mission to create faster ways for people to combat the problems most businesses experience. No matter how new or old your business is, you need marketing; you need agility! FastJax.Com gives you that! Look for more updates and our press releases coming to the local news channels July 2015.

First Look Into Our White Hat SEO Lead Generation

Explore what we have in store this coming Spring and Summer 2015. Fast Marketing Company looking to expand to some 300 niche websites to have ready for basic lead generation. Our sites will have strong call-to-action, great pain-point content. We’ll be looking to fill in pro-bono clients for field testing. Read more about how you can get in the test.

 

Fast Marketing Company Launching 300 Jax Focused Lead Sites

Fast Marketing Company has taken great leaps this spring and soon to come (2015) summer to launch over 300 new niche websites in that Jacksonville Florida greater area. We’re looking to write a lot of content, create market case studies, advanced reporting to add to the products we sell in our private shopping market. Everything we do to the site are white hat seo driven and have no blow back from Google Algorithms.

white-hat-seo-lead-generation-with-fast-marketing-company
You’ll find that in your Internet Marketing career and investment experience that these algorithm will drop your website(s) and hurt your inbound marketing. For many small businesses this is simple not an option. However, you’ll find people, organizations, online marketing companies, and seos still pushing methods that go against many of Google’s Policies. Fast Marketing Company has a factory of writers with expertise in their life experiences and deliver high quality content that helps users and converts well. So how do we do it? How does our white hat seo lead generation work and how can it help you grow your business?

 

Benefits of White Hat SEO Lead Generation

One of the main benefits of white-hate-seo is the long-tail-keywords that follow. Actually many of the sales from e-commerce websites and service based businesses stem from the long-tail-keywords. The long-tail are phrases that users search looking for depth into a topic, trouble, or problem they have. These searches often can convert into sales if you deliver the right landing page, customer value proposition, and content message. The more organized content, the better the trust from the user.

 

Fast Marketing Company focuses hard on the user and we build sites that are simple and sound. The landing pages developed funnel into more organized content and call-to-actions in the form of email capture, click-to-call, appointment creation, and in some cases checkout(s). We encourage all that read our content, that you’ll need a lead generation solution early in your business growth to get the momentum going and your confidence up.

 

Small Business Owners, Webmasters, Bloggers, Startups, If You’ve Been Searching For A Solution To Ignite Your Sales, Call Fast Marketing Company For A FREE CONSULT At 1-888-353-5556 Today!