About Hoxa
There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form by injected humour or randomised words which dont look even believable genera on the Internet tend to repeat predefined chunks necessary making Internet.
Showcase Works
Get in Touch
open

Category Archives: Google Under Fire

Home / Archive by category "Google Under Fire"

Does Google Spy On New Sites That Hit First Page Results?

Probably not a new topic and certainly not a recently written topic; however, we caught an interesting pattern with Google’s ranking algorithm. Google, Google, Google. It’s no secret, it’s no surprise, and it’s what you can expect from a company that controls the market; they control more than the market too. In the world where we have a “free market” like The Stock Market, there has to be a police to keep things honest. Without a system to control the ethics or quality of the free market, like checks-and-balances, things could get out of control. In this article we’re focusing on that very concept with Google. In the world of Google, there’s no external police to monitor or punish Google or even just blow the whistle when they start on a slippery slope with ethics. What’s worse is that Google is the police, that measures the “value” of everything?!?

 

There Needs to be Fair Play, Look to the Stock Market

 

We all know just how much corruption there’s been in the stock market and in particular Wall Street. The stock market itself is regulated by the FTC and a few private investigative organizations to make sure there’s fair play. There has been countless corruption schemes, embezzlement, insider trading and etc. Without organization like the FTC, the Stock Market would be a mess. Society would also be affected. You can clearly see how this becomes a slippery slope. Imagine Wall Street Investors doing whatever they wanted with no consequence? Well they did and it caused the 2008 Housing Market Collapse!

 

Google is the Stock Market and Stock Market Police, How to Get Fair Play?

 

So what’s the connection with Google? They create market bubbles and pop them at the same time. Meaning Google creates rules that dictate the quality of search indexes, which enable users to connect to information. They allow webmasters and organizations alike to partake in activities to rank and when Google has had enough they’ll “pop” the trend. This pattern or relationship causes websites to loose value instantly.

 

So Here’s the Problem With Google Having No Police or Regulatory Commission

 

It’s like where do you draw the line? Google knows that webmasters and businesses spend money to help extend their marketing reach and you can prove that Google ends up getting most of that money through search engine marketing (You Tube, Adwords etc) and private back websites like Thumbtack. What we have is a company that can make the rules, let bubbles build, pop them, collect money from the market, grow more powerful and oppress the little guys and small businesses.

 

Evolution of Internet, What’s Going to Happen With an Imbalance of Power

 

Because of this, many people have a negative outlook on Internet Marketing and call it a liability or luxury. Most seek other avenues for paid leads often making them very dependent on the lead source and drastically affect the future of the business itself. The Internet was suppose to be about free trade, freedom from oppression, affordable, efficient, but with the way Google regulates the market and won’t let small business really grow leaves most in a hostage situation. You can clearly see that every 5 to 10 years Google becomes more power and now its getting out of control. Let’s take a look at another more concrete example of tis imbalance of power.

 

Google’s Tainted Image From Instances of Power Abuse, Certainly Not News

 

It’s wrong to have an organization whom has the power to regulate a market that is bias or has a different motivating factor, does not level the playing field for fair trade a stable market place to do business. People have proven over and over that Google is not fair and ultimately have never been able to do anything about it. In an article we featured about, “Google Being Under Fire for The Thumbtack Spammy Back Links” is a an example of the power abuse.

 

First Look at Google Thumbtack Incident, First Real Red Handed Abuse of Power

 

google-thumb-tack-link-spam-incidentGoogle since 2013 started a section to their company where they started backing websites that had real organic growth potential. There are many projects out, but we are going to focus on the Thumbtack project. In the spring of 2015, someone reported Thumbtack for encouraging people to increase their paid membership level and then they could link back to their site. Basically it violated Google’s own “paid links” webmaster tool policy. Google eventually penalized the site, but let the site recover in a few days to a week. Most sites that get punished, never recover and or takes months, even years to recover. So many people were shook by such headlines, however, it illustrates that they could get away with such unfair use of power.

 

 

Which Brings us To our Point, Google Regulates First Page Result More Than Ever

 

Over the last five years (through various seo projects, very challenging ones), our team of SEOs and Engineers have noticed a trend with Google being very….. tricky.  This is very apparent when a website does make the first page of Google’s index. Let’s just say for example that you’ve engaged doing SEO to your site and you notice that even with new keyword phrases you never make the first page. Even after forced indexing you notice it falls and does the Google dance. We’ve seen certain projects that have Domain Authority over 30 and even on the 50s struggle to rank for different but still closely related terms. This is troublesome for a business that’s trying hard to compete and grow their business.

 

When a new site makes it to the top pretty quick (all white hat too) without a heavy or predictable link pattern, we’ve noticed that Google will “manually” visit the website. You’d have to ask is this part of a mathematical algorithm or is this a human reviewed part of their current system to determine the spam rating of a particular website, maybe a fast moving website in Google’s organic index. We believe it to be a human audited event. Below are some screenshots of this evidence one site in particular (however we have four separate projects we can prove this) we currently work with.

 

Figure 1.1 – Google Checking Our Auto Part Site, An Inner Page That Ranks On The First Page

 

google-spying-on-new-websites-making-first-page-of-google

Here’s an example of one of project suite websites EastCoastAutoPart.Com is a project site that we’re working on and have been for about some six months now. It has moved quickly through Google’s index on various long-tail-keywords and even some short-tail-keywords. We’ve refrained from building or focusing on building external back-links to the site. In fact, we’ve focused more on the core quality of the website, user navigation, etc. However, we have a few screenshots like these randomly from Google and different computers, devices, and mac addresses. It’s clear that a user was behind the visit to the site. You could certainly say, well wheres the rest of the visit history. That is the puzzling part to this. Why did Google visit just one page from different devices?

 

The Truth Is Hard To Prove, You Can Prove the Truth Through Errors Only

 

In the next screenshot you can see that the site ranks on the first page, but we have to tell you it has danced like you won’t believe. Due to some 301 redirects, a business dispute with a form team, forced us to have to move the site to an entirely different server. We even lost control of the original webmaster tools account, but some 40 days before the trouble we did manage to do some 301 redirects and have them crawled.

 

Figure 1.2 – Page One Result For “Used Chevy Engines”

 

Nevertheless the site eventually climbed back and trust us, we did nothing. Not one back-link! But not before Google tracked, toyed, and even continually spied on the site.

 

Through the 301s, a new ip address, lost back links from a sabotage from the former group partnered with site (which turned out to work for us, even less back links), we were able to recover the site and prove through error that the truth is Google is manually watching the first page of indexes across many different industries, keywords, and niches.

 

We understand how crazy this sounds, but there’s not really another explanation for it. However, through the Google Page Rank formula, you can see that have to honor the system. A really big website, with good architecture and low level back links spam are destined for the first page, but under there rules and their control.

 

This brings us back to the point of having power and having control to dictate the value of a market. This is still a very unsettling feeling. We all want to have a feeling of accomplishment behind what we do. However, how can you feel complete, how can you get a sense of accomplishment when the rules are questionable, the market not stable, with prying eyes over what you do? Where’s the true free trade and value of instant connectivity which is what the Internet is all about?

 

We’ve written time and time again about the patience that’s needed in order to really see the gems of the Internet; the organic rankings that can flood your website with traffic and hopefully quality lead gen opportunities. So what’s they take away? What are we trying to say.

 

What To Take Away, What’s The Paradigm Focus

 

Basically, you want to really watch what your doing. Especially if you are really brand new. There are so many pitfalls you could get entrapped in and for that we still don’t see the real growth of the Internet and business on the World Wide Web. Those that are lucky enough to afford a website, the marketing, and keeping the momentum are in markets very friendly towards the custom lead generation,will survive almost anything, but for the rest of us………you have to watch it! However, if you’re new, you’ll want to make sure you don’t engage into too much blackhat or even potential shady things like link wheels, fast back links, and any other link schemes.

 

We Only Do White Hat SEO, It’s Slow and Painful, But Google is Watching Even Us

 

We only engage in very, very white hat seo. In fact, the bulk of our success, client’s success, and our lead generation sites is due to REAL VAULE. We’ve aged our websites so much and were talking at least a six months to two years. We have case studies we’ve put together from failed sites or low ranking sites where it’s was hard to tell if you’re website and search engine optimization is Google Algorithm Proof and really in the clear. The case study showed years later Google having hammered sites that have proven to use spam tactics to rank high in the index and not really offering a ton of value to the Internet community.

 

So their “spying” is real and they are watching any site that makes it’s way to the first page. We don’t necessarily agree with this form of spying coming direct from the BEST itself, however, there’s nothing anyone can really do about it. All we can do is keep our studies, our proof, and cases studies and hopefully through the sharing of this blog, future press releases from our evidence, we can start a movement or get others involved. Until then, invest only into deep content expansion and read more about, “Why Building Domain Authority Is Key“, this direction will keep you out of trouble with Google even if they are spying on you.

Building An Audience Past Google

If you really want to be your own boss, have your own business, and or grow your business harder, you’ll have to give up on Google being more than 50% or 80% of your success. You can appreciate a statement like this if you’ve been around trying to rank your site or expand your traffic. You’ve trusted advice from experts, industry websites, blogs, and etc, but never see the return to keep you motivated to create more content! We recommend that you go after your audience to where they like to hangout.

 

Go Where Your Audience Hangs Out and Invest Money There

seo-to-find-target-customer-hangouts

Google has tried several times to innovate ideas that were so off-base for what made Google, well Google! The  Google glasses, Google Insights, Google Chrome, are all examples of the company trying to get away from the nature of algorithms. They are giving up in our opinion. The actions over the last 10 years or so proves it. So we are urging you to start creating consumer persons. This conversation you’ll have (interview really) will help you define your customer, give you the information about what motivates them and start producing content from it.

 

What To Do, How To Build Your Audience

how-to-buiild-loyal-customers-in-online-marketing

 

Picture by SEO MOZ

 

This picture above illustrates how to go about finding or building loyalty. The image really speaks volumes about the amount of planning you’ll need to do in order for the Net to be a viable marketing strategy. Click the link above to get the entire video and transcript of SEO Moz’s, Whiteboard Friday!

Why Everyone Hates Google’s Algorithm

It seems more and more likely that Google is under-fire for what most think and often we think is a brutal method for regulating a part (the ads and business part) of the Internet. For over 12 years now, Google has bullied websites that have used all sorts of tactics to rank higher their index. The irony behind all of it is that Google plays two sides in how they control their search index.

 

First Look Into What People Can’t Stand About Google

Google doesn’t promote anyone trying to make money or being reliant on them for making money (even though at times and still you can find such disclosure statements on their website), but they want people to pay for search traffic?? Organic results are what drives most of the demand behind retailers and service based business looking to reach their target audience or customers out of local reach. In fact, all of this gets hairy because multiple times a year Google makes algorithm changes that hurt websites that are caught in hoop-lauh of trying to increase their search rankings for keyword phrases.

Old school seos and internet marketers will tell you (after you F#%! up, you’ll find the right advice) that you need  to focus on your users (site design, nav, content map, call to actions etc) and your rankings won’t be affected as much. All while watching competition that you believe to be dominating the top of Google very attractive source to copy or compete with. Doing this you don’t need to worry about Google’s algorithm or them being a monopoly in the search market.

 

So What’s The Problem, Why Does France & Others Wants Google To Give Up Algorithm

 

Google-being-sued-by-France-and-Europe

Today, countless countries are fighting Google because they want the algorithm Google hides behind the iron curtain with. France, like many other nations, are trying to keep their private economic sectors bustling. In the past, most of us learned that Trust Based Businesses are no good for long-term economy or  for people. It’s all part of the law of diminishing returns really. However, if you’ve ever tried to join the search engine game, then you’ve probably been burned by this algorithm. You’ll also be very angry by now, just reading this will remind of that day your rankings just dissipated.

 

France Argues Fair Play

France also argues by not having multiple search engines, we can’t have the best market or solutions for consumers. That would include job creation and innovation that leads to even more jobs. With Google holding all the value, it cuts people out. It sorta creates insane barriers for new comers to the market. This can be viewed good and bad. That’s why France want’s the transparency on the algorithm. Google knows they are doomed, as they keep trying to get away from their original product by offering failed programs like Google glass or probably lobbied product like Oculus (virtual reality).

 

Here’s The Rub

The thing to take away here is that Google can’t be trusted. Online Marketing today should be more about creating membership programs; a way to retain people. You should not focus too much on Organic Google as the outlet for traffic. You want to diversify as much as you can and be unique about how you reach people; a longer lasting investment strategy.We recommend doing this because we’ve seen Google evolve since 2004 and trust me we’ve seen it all!

 

From the link spam days and now anchor text spam days. Here’s an example of classic Google: Back in the day, Google use to promote using the same anchor text to (2007) give them signals as to what to rank your site for. Then we watched Google turn around and say the exact opposite (March 2012) because of the level of web spam that surfaces from malicious users. The crooked part is they make these random changes and disrupts business investment models. This is especially bad when you ask people for money and activity and then hide the venue and charge people for it??!?! The worst thing is the process repeats itself with ambitious webmasters and marketers whom think they can beat the next update. It’s events like these where you see the white flag in the air and countries, businesses, claiming this is not fair and wanting government intervention.

 

You Can’t Have It All

It’s almost unreasonable to think that Google should give more transparency. Why? Well there are literally two sides to the argument and a sorta stand-off between both sides. If Google is successfully split up, I’m sure France and their private markets would just exploitate Google’s algorithm. Soon after either new search engine companies innovate, the private market will literally start destroying the reliability of search engines and users loosing interest in them as they are ineffective by design.

 

However, if Google is not controlled some how, you’ll still have websites out there getting hammered in marketing investment model by inequality in the way Google attacks web spam. By keep the algorithm hidden, it doesn’t allow for competition and innovation by other companies or inventors with a better or evolved product. One thing we can agree on is that technology has pushed the world forward and that sharing of knowledge and information been the key! So is suing the problem the issue? You decide!