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Category Archives: Google Algorithm Updates

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Google Penguin Algorithm March 2016

It’s that time again; the Google Penguins are out to shoot down sites that built links too quickly. In the past year, Fast Marketing Company, has taken on two clients and in that time we’ve done our cases studies and market research. Still there are websites that build back-links to their websites that make ZERO sense. By that we’re talking about content relevancy and nature of the relationship, this is what Google Penguin is out to measure. You can tell by looking at a website if they’ve probably paid a company overseas to go build links or got carried away themselves and built too many.


There are Several Degrees of Link Spam, Yes Sir


There are several different degrees of building unnatural links too. Believe it or not, even if you don’t build like a crazy amount of back-links rather quickly still won’t save you from Google Penguin damping your efforts. Oh yes!! We have built case studies here at Fast Marketing Company, that will provide in the future (some new section to our site, probably a paid part too) to illustrate these different levels of link spam. However, these type of websites build links unnaturally are destined to fail in a few dimensions:


First Dimension: New Website(s) marching through Google’s organic index with quality content, nice design, but links that look like they were built overseas. We have many potential clients that come to us for help and after an audit we can spot this very easily. We get it; you want FAST results! But this is the most common problem and often leads to disaster for your domain and brand name. It can take up to a year or two to fully recover after being labeled or sand-boxed by Google Penguin Algorithm. Again this is very hard to prove, but we’ve got data that shows such a trend and it took us four years to figure this.


Second Dimension: A new site and even an older site that just built to many of the same links or links that are too far away from a trusted source of content! This is the most dangerous dimension, because although you got FAST results, they will kill you. This dimension is dangerous because you get such a great return, probably an immediate return. Your business will grown, your start leaning on that income source (depending on the size of the organization or small business) and then you’re revenue will fall. Not only does this affect the bottom line to your business it will affect many other areas, even a possible shut-down until you can start new or try and recover. As mentioned above, recovery could take up to 1 or 2 years.


Wait, What About Disavow?


Some folks will argue, “Well, we can simply just do a Link Disavow and we’ll be back”. It’s in our experience that yes this can happen, but the domain is still dampened by Google. Most likely the site has been flagged and no one knows really when (largely because no one sticks around long enough to see what happens) the flag is lifted.


Even then Disavow is really designed to help sites that are attacked with harmful back-links that hurt the domain. In having harmful links, you’ll be surprised how random it is, so most the time you won’t get hit with the Google Penguin from it. That’s funny right??! Yeah it is because even that is more natural and random than having the same person or people within your organization built the same type of links, same data structure on the links, and most likely the same anchor text in the links built.




C’mon Let’s Look at a Case Study: Observing From a Recent Client


Let’s take a look at a case study, Below is a screenshot from a competitor I researched (stumbled upon really). We recently started working with an attorney and we spot checked around on many different firms, sole practice attorneys, and then sites in the middle. However, the website in this study is in the famous and very competitive market of tax law!


Website In Examination: TaxAttorney.Com


In this graph above (courtesy of SEM RUSH), you can see the beginnings and the crash. Did we say, Google will eventually nail you? Just look at that growth. You can see how the site grew in the beginning (very typical growth curve), and then towards the end of 2012, this site took off! It’s so impressive to such a growth right?


Your Site Just Hit The Wall, Little “The Wire” Humor


Sure in the beginning you could start with some simple link building packages with overseas seo contractors, but eventually you’ll build to many of them. In the front road, yes you’ll rank and rank high. But overtime Google will figure out that the links to your site don’t make sense with Second Dimension I mentioned above and will land your site in hot water. Let’s look at a few of these links:


Back Link Examination, Simple Excel Report Break Down

Okay above, from right to left, here at the pending elements to observe:


 First Column: Domain Authority


 Second Column: Linking Website


 Third Column: Title Tag


 Fourth Column: Tax Attorney Page


 Fifth Column: Anchor Text


So What Was The Diagnosis? Why Did TaxAttorney.Com Do Wrong?


Everything might seem okay to an untrained eye, however, the first column shows the links from http://www.backroads.ie and http://www.aqard.com are showing a Domain Authority of 40, which is very high Domain Authority. However, when you look at each website, there’s no correlation or reason for these two sites to link to each other. In the first screen-shot you can see the Bell Curve and the drop off point is the links Google determined were spam and dropped this website out of many indexes from their organic search. This is almost hard to overcome, however, you can DISAVOW!


Moving Forward……
google-penguin-algorithm-march-2016Things To Avoid, Save This List Some Where


#1 Don’t Build Too Many Links Too Fast


–> This is a typical tactic of newbies and inexperienced SEOs, Webmasters, Business Owners. Ignorance is dangerous as you can see from the above case study it works for a min and then the crash is hard.


It’s possible to recover through a back link disavow service however, feel free to try it on your own. If don’t have a heavy tech background the instructions will be intimidating and you’ll get frustrated. Feel free to call our hotline for a tutorial or join one of our FREE Webinars and ask Chad, our lead SEO Engineeer, he’ll cover with you what’s hot and what’s not!


#2 Stay Away From Links That Are Foreign To Your Content Base


–> This is very dangerous and where most sites get into trouble. Often people will get lazy and desperate for some sort of impact to move their website in Google’s index. What you need to do is focus on the links that make sense and just let your website age this is one area that people FAIL. Getting impatient in the Internet World Today (2011 – 2016) will really hurt you and that’s what the Google Penguin Algorithm is all about.


Slow it down, trust the process, and focus on how to improve the layout of your website, the content, and usefulness of that content. Google will respond accordingly. How fast you are able to get indexed is a whole different story. There are some methods you can use to help Google see your content and crawl your website faster, see ours seo solutions section for the array of services we can setup for you and ensure that you don’t get too spammy and too desperate.

Why Everyone Hates Google’s Algorithm

It seems more and more likely that Google is under-fire for what most think and often we think is a brutal method for regulating a part (the ads and business part) of the Internet. For over 12 years now, Google has bullied websites that have used all sorts of tactics to rank higher their index. The irony behind all of it is that Google plays two sides in how they control their search index.


First Look Into What People Can’t Stand About Google

Google doesn’t promote anyone trying to make money or being reliant on them for making money (even though at times and still you can find such disclosure statements on their website), but they want people to pay for search traffic?? Organic results are what drives most of the demand behind retailers and service based business looking to reach their target audience or customers out of local reach. In fact, all of this gets hairy because multiple times a year Google makes algorithm changes that hurt websites that are caught in hoop-lauh of trying to increase their search rankings for keyword phrases.

Old school seos and internet marketers will tell you (after you F#%! up, you’ll find the right advice) that you need  to focus on your users (site design, nav, content map, call to actions etc) and your rankings won’t be affected as much. All while watching competition that you believe to be dominating the top of Google very attractive source to copy or compete with. Doing this you don’t need to worry about Google’s algorithm or them being a monopoly in the search market.


So What’s The Problem, Why Does France & Others Wants Google To Give Up Algorithm



Today, countless countries are fighting Google because they want the algorithm Google hides behind the iron curtain with. France, like many other nations, are trying to keep their private economic sectors bustling. In the past, most of us learned that Trust Based Businesses are no good for long-term economy or  for people. It’s all part of the law of diminishing returns really. However, if you’ve ever tried to join the search engine game, then you’ve probably been burned by this algorithm. You’ll also be very angry by now, just reading this will remind of that day your rankings just dissipated.


France Argues Fair Play

France also argues by not having multiple search engines, we can’t have the best market or solutions for consumers. That would include job creation and innovation that leads to even more jobs. With Google holding all the value, it cuts people out. It sorta creates insane barriers for new comers to the market. This can be viewed good and bad. That’s why France want’s the transparency on the algorithm. Google knows they are doomed, as they keep trying to get away from their original product by offering failed programs like Google glass or probably lobbied product like Oculus (virtual reality).


Here’s The Rub

The thing to take away here is that Google can’t be trusted. Online Marketing today should be more about creating membership programs; a way to retain people. You should not focus too much on Organic Google as the outlet for traffic. You want to diversify as much as you can and be unique about how you reach people; a longer lasting investment strategy.We recommend doing this because we’ve seen Google evolve since 2004 and trust me we’ve seen it all!


From the link spam days and now anchor text spam days. Here’s an example of classic Google: Back in the day, Google use to promote using the same anchor text to (2007) give them signals as to what to rank your site for. Then we watched Google turn around and say the exact opposite (March 2012) because of the level of web spam that surfaces from malicious users. The crooked part is they make these random changes and disrupts business investment models. This is especially bad when you ask people for money and activity and then hide the venue and charge people for it??!?! The worst thing is the process repeats itself with ambitious webmasters and marketers whom think they can beat the next update. It’s events like these where you see the white flag in the air and countries, businesses, claiming this is not fair and wanting government intervention.


You Can’t Have It All

It’s almost unreasonable to think that Google should give more transparency. Why? Well there are literally two sides to the argument and a sorta stand-off between both sides. If Google is successfully split up, I’m sure France and their private markets would just exploitate Google’s algorithm. Soon after either new search engine companies innovate, the private market will literally start destroying the reliability of search engines and users loosing interest in them as they are ineffective by design.


However, if Google is not controlled some how, you’ll still have websites out there getting hammered in marketing investment model by inequality in the way Google attacks web spam. By keep the algorithm hidden, it doesn’t allow for competition and innovation by other companies or inventors with a better or evolved product. One thing we can agree on is that technology has pushed the world forward and that sharing of knowledge and information been the key! So is suing the problem the issue? You decide!

Google Mobile Algorithm Hits This Week

This week, April 21, 2015, Google will be launching what will be a devastating algorithm as many webmasters have not properly set their websites for mobile users. Whether you like it our not the numbers don’t lie. In fact, most of your traffic today will come from a mobile phone, so that means UX/UI is about to change! For over the last six years, there have been many blog post about the future of mobile and frustration among users who try to navigate mobile and have a terrible time doing it.However, this time Google has finally implemented the algorithm to crack down on webmaster’s that create websites without thinking of users.


How To Prepare For Google Mobile Algorithm

Okay, so what can you do to prepare for this algorithm? There are few things you need to look at if you don’t already:

These two are the most popular, there others like the Barebones WordPress Responsive Template. This is a really stripped down version of WordPress and you can just build your own WordPress page template and then custom design the CSS code you the way you want. However, the best thing you can do if you can’t create a mobile site in time! These are open-source tools that you can use and they are FREE!


How To Test Your Website With Google


The good news is you can test out your website and what it looks like with Google Mobile Website Tester. This tool will analyze your domain and determine if it meets Google’s standard. If it doesn’t it will just tell you the page you tested, however, we are sure there are multiple pages that don’t render or parse well for mobile. Go to your Google Webmaster Tools account (if you don’t have by now the do it now!), and you can navigate the mobile section and it will tell you all the pages that need to be updated. Please don’t take this lightly, fix this asap, because the site will be dropped from the index if it doesn’t meet min standard!


Common Problem View Port Meta Tag Fix

One of the things we’ve discovered with a few our domains was the improper use of this tag (meta name=viewport), the viewport tag. In some of my sites I actually had this set to (meta name=viewport content=”width=device-width, initial-scale=1.0). Google had many of our websites failing for some reason; however, we made the changes to fix the problem and found the correct syntax was (meta name=viewport content=”width=device-width, initial-scale=1). Something this stupid can cause issues with your rankings, so get out there and double check your responsive templates for markup errors.


Where To Go From Here

It’s pretty simple, you should be writing a content algorithm and story board for your users. This is an ongoing white hat seo strategy, that pays real dividends if you organize your content and navigation for users to get there. It also means you’d better be spending time creating the call-to-actions to keep a user engaged in your material. As you might of guessed, this becomes a full-time job or obsessive job and you’ll need help to keep it all together. Other than that, there’s nothing you really need to do. Just know that you’ll need a dynamic system to update all your websites if you have many of them. Think of an advanced template system to update your responsive design as much as you can!