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Category Archives: Future World Wide Web

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Building An Audience Past Google

If you really want to be your own boss, have your own business, and or grow your business harder, you’ll have to give up on Google being more than 50% or 80% of your success. You can appreciate a statement like this if you’ve been around trying to rank your site or expand your traffic. You’ve trusted advice from experts, industry websites, blogs, and etc, but never see the return to keep you motivated to create more content! We recommend that you go after your audience to where they like to hangout.

 

Go Where Your Audience Hangs Out and Invest Money There

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Google has tried several times to innovate ideas that were so off-base for what made Google, well Google! The  Google glasses, Google Insights, Google Chrome, are all examples of the company trying to get away from the nature of algorithms. They are giving up in our opinion. The actions over the last 10 years or so proves it. So we are urging you to start creating consumer persons. This conversation you’ll have (interview really) will help you define your customer, give you the information about what motivates them and start producing content from it.

 

What To Do, How To Build Your Audience

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Picture by SEO MOZ

 

This picture above illustrates how to go about finding or building loyalty. The image really speaks volumes about the amount of planning you’ll need to do in order for the Net to be a viable marketing strategy. Click the link above to get the entire video and transcript of SEO Moz’s, Whiteboard Friday!

Why Everyone Hates Google’s Algorithm

It seems more and more likely that Google is under-fire for what most think and often we think is a brutal method for regulating a part (the ads and business part) of the Internet. For over 12 years now, Google has bullied websites that have used all sorts of tactics to rank higher their index. The irony behind all of it is that Google plays two sides in how they control their search index.

 

First Look Into What People Can’t Stand About Google

Google doesn’t promote anyone trying to make money or being reliant on them for making money (even though at times and still you can find such disclosure statements on their website), but they want people to pay for search traffic?? Organic results are what drives most of the demand behind retailers and service based business looking to reach their target audience or customers out of local reach. In fact, all of this gets hairy because multiple times a year Google makes algorithm changes that hurt websites that are caught in hoop-lauh of trying to increase their search rankings for keyword phrases.

Old school seos and internet marketers will tell you (after you F#%! up, you’ll find the right advice) that you need  to focus on your users (site design, nav, content map, call to actions etc) and your rankings won’t be affected as much. All while watching competition that you believe to be dominating the top of Google very attractive source to copy or compete with. Doing this you don’t need to worry about Google’s algorithm or them being a monopoly in the search market.

 

So What’s The Problem, Why Does France & Others Wants Google To Give Up Algorithm

 

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Today, countless countries are fighting Google because they want the algorithm Google hides behind the iron curtain with. France, like many other nations, are trying to keep their private economic sectors bustling. In the past, most of us learned that Trust Based Businesses are no good for long-term economy or  for people. It’s all part of the law of diminishing returns really. However, if you’ve ever tried to join the search engine game, then you’ve probably been burned by this algorithm. You’ll also be very angry by now, just reading this will remind of that day your rankings just dissipated.

 

France Argues Fair Play

France also argues by not having multiple search engines, we can’t have the best market or solutions for consumers. That would include job creation and innovation that leads to even more jobs. With Google holding all the value, it cuts people out. It sorta creates insane barriers for new comers to the market. This can be viewed good and bad. That’s why France want’s the transparency on the algorithm. Google knows they are doomed, as they keep trying to get away from their original product by offering failed programs like Google glass or probably lobbied product like Oculus (virtual reality).

 

Here’s The Rub

The thing to take away here is that Google can’t be trusted. Online Marketing today should be more about creating membership programs; a way to retain people. You should not focus too much on Organic Google as the outlet for traffic. You want to diversify as much as you can and be unique about how you reach people; a longer lasting investment strategy.We recommend doing this because we’ve seen Google evolve since 2004 and trust me we’ve seen it all!

 

From the link spam days and now anchor text spam days. Here’s an example of classic Google: Back in the day, Google use to promote using the same anchor text to (2007) give them signals as to what to rank your site for. Then we watched Google turn around and say the exact opposite (March 2012) because of the level of web spam that surfaces from malicious users. The crooked part is they make these random changes and disrupts business investment models. This is especially bad when you ask people for money and activity and then hide the venue and charge people for it??!?! The worst thing is the process repeats itself with ambitious webmasters and marketers whom think they can beat the next update. It’s events like these where you see the white flag in the air and countries, businesses, claiming this is not fair and wanting government intervention.

 

You Can’t Have It All

It’s almost unreasonable to think that Google should give more transparency. Why? Well there are literally two sides to the argument and a sorta stand-off between both sides. If Google is successfully split up, I’m sure France and their private markets would just exploitate Google’s algorithm. Soon after either new search engine companies innovate, the private market will literally start destroying the reliability of search engines and users loosing interest in them as they are ineffective by design.

 

However, if Google is not controlled some how, you’ll still have websites out there getting hammered in marketing investment model by inequality in the way Google attacks web spam. By keep the algorithm hidden, it doesn’t allow for competition and innovation by other companies or inventors with a better or evolved product. One thing we can agree on is that technology has pushed the world forward and that sharing of knowledge and information been the key! So is suing the problem the issue? You decide!