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Does Google Spy On New Sites That Hit First Page Results?

Probably not a new topic and certainly not a recently written topic; however, we caught an interesting pattern with Google’s ranking algorithm. Google, Google, Google. It’s no secret, it’s no surprise, and it’s what you can expect from a company that controls the market; they control more than the market too. In the world where we have a “free market” like The Stock Market, there has to be a police to keep things honest. Without a system to control the ethics or quality of the free market, like checks-and-balances, things could get out of control. In this article we’re focusing on that very concept with Google. In the world of Google, there’s no external police to monitor or punish Google or even just blow the whistle when they start on a slippery slope with ethics. What’s worse is that Google is the police, that measures the “value” of everything?!?

 

There Needs to be Fair Play, Look to the Stock Market

 

We all know just how much corruption there’s been in the stock market and in particular Wall Street. The stock market itself is regulated by the FTC and a few private investigative organizations to make sure there’s fair play. There has been countless corruption schemes, embezzlement, insider trading and etc. Without organization like the FTC, the Stock Market would be a mess. Society would also be affected. You can clearly see how this becomes a slippery slope. Imagine Wall Street Investors doing whatever they wanted with no consequence? Well they did and it caused the 2008 Housing Market Collapse!

 

Google is the Stock Market and Stock Market Police, How to Get Fair Play?

 

So what’s the connection with Google? They create market bubbles and pop them at the same time. Meaning Google creates rules that dictate the quality of search indexes, which enable users to connect to information. They allow webmasters and organizations alike to partake in activities to rank and when Google has had enough they’ll “pop” the trend. This pattern or relationship causes websites to loose value instantly.

 

So Here’s the Problem With Google Having No Police or Regulatory Commission

 

It’s like where do you draw the line? Google knows that webmasters and businesses spend money to help extend their marketing reach and you can prove that Google ends up getting most of that money through search engine marketing (You Tube, Adwords etc) and private back websites like Thumbtack. What we have is a company that can make the rules, let bubbles build, pop them, collect money from the market, grow more powerful and oppress the little guys and small businesses.

 

Evolution of Internet, What’s Going to Happen With an Imbalance of Power

 

Because of this, many people have a negative outlook on Internet Marketing and call it a liability or luxury. Most seek other avenues for paid leads often making them very dependent on the lead source and drastically affect the future of the business itself. The Internet was suppose to be about free trade, freedom from oppression, affordable, efficient, but with the way Google regulates the market and won’t let small business really grow leaves most in a hostage situation. You can clearly see that every 5 to 10 years Google becomes more power and now its getting out of control. Let’s take a look at another more concrete example of tis imbalance of power.

 

Google’s Tainted Image From Instances of Power Abuse, Certainly Not News

 

It’s wrong to have an organization whom has the power to regulate a market that is bias or has a different motivating factor, does not level the playing field for fair trade a stable market place to do business. People have proven over and over that Google is not fair and ultimately have never been able to do anything about it. In an article we featured about, “Google Being Under Fire for The Thumbtack Spammy Back Links” is a an example of the power abuse.

 

First Look at Google Thumbtack Incident, First Real Red Handed Abuse of Power

 

google-thumb-tack-link-spam-incidentGoogle since 2013 started a section to their company where they started backing websites that had real organic growth potential. There are many projects out, but we are going to focus on the Thumbtack project. In the spring of 2015, someone reported Thumbtack for encouraging people to increase their paid membership level and then they could link back to their site. Basically it violated Google’s own “paid links” webmaster tool policy. Google eventually penalized the site, but let the site recover in a few days to a week. Most sites that get punished, never recover and or takes months, even years to recover. So many people were shook by such headlines, however, it illustrates that they could get away with such unfair use of power.

 

 

Which Brings us To our Point, Google Regulates First Page Result More Than Ever

 

Over the last five years (through various seo projects, very challenging ones), our team of SEOs and Engineers have noticed a trend with Google being very….. tricky.  This is very apparent when a website does make the first page of Google’s index. Let’s just say for example that you’ve engaged doing SEO to your site and you notice that even with new keyword phrases you never make the first page. Even after forced indexing you notice it falls and does the Google dance. We’ve seen certain projects that have Domain Authority over 30 and even on the 50s struggle to rank for different but still closely related terms. This is troublesome for a business that’s trying hard to compete and grow their business.

 

When a new site makes it to the top pretty quick (all white hat too) without a heavy or predictable link pattern, we’ve noticed that Google will “manually” visit the website. You’d have to ask is this part of a mathematical algorithm or is this a human reviewed part of their current system to determine the spam rating of a particular website, maybe a fast moving website in Google’s organic index. We believe it to be a human audited event. Below are some screenshots of this evidence one site in particular (however we have four separate projects we can prove this) we currently work with.

 

Figure 1.1 – Google Checking Our Auto Part Site, An Inner Page That Ranks On The First Page

 

google-spying-on-new-websites-making-first-page-of-google

Here’s an example of one of project suite websites EastCoastAutoPart.Com is a project site that we’re working on and have been for about some six months now. It has moved quickly through Google’s index on various long-tail-keywords and even some short-tail-keywords. We’ve refrained from building or focusing on building external back-links to the site. In fact, we’ve focused more on the core quality of the website, user navigation, etc. However, we have a few screenshots like these randomly from Google and different computers, devices, and mac addresses. It’s clear that a user was behind the visit to the site. You could certainly say, well wheres the rest of the visit history. That is the puzzling part to this. Why did Google visit just one page from different devices?

 

The Truth Is Hard To Prove, You Can Prove the Truth Through Errors Only

 

In the next screenshot you can see that the site ranks on the first page, but we have to tell you it has danced like you won’t believe. Due to some 301 redirects, a business dispute with a form team, forced us to have to move the site to an entirely different server. We even lost control of the original webmaster tools account, but some 40 days before the trouble we did manage to do some 301 redirects and have them crawled.

 

Figure 1.2 – Page One Result For “Used Chevy Engines”

 

Nevertheless the site eventually climbed back and trust us, we did nothing. Not one back-link! But not before Google tracked, toyed, and even continually spied on the site.

 

Through the 301s, a new ip address, lost back links from a sabotage from the former group partnered with site (which turned out to work for us, even less back links), we were able to recover the site and prove through error that the truth is Google is manually watching the first page of indexes across many different industries, keywords, and niches.

 

We understand how crazy this sounds, but there’s not really another explanation for it. However, through the Google Page Rank formula, you can see that have to honor the system. A really big website, with good architecture and low level back links spam are destined for the first page, but under there rules and their control.

 

This brings us back to the point of having power and having control to dictate the value of a market. This is still a very unsettling feeling. We all want to have a feeling of accomplishment behind what we do. However, how can you feel complete, how can you get a sense of accomplishment when the rules are questionable, the market not stable, with prying eyes over what you do? Where’s the true free trade and value of instant connectivity which is what the Internet is all about?

 

We’ve written time and time again about the patience that’s needed in order to really see the gems of the Internet; the organic rankings that can flood your website with traffic and hopefully quality lead gen opportunities. So what’s they take away? What are we trying to say.

 

What To Take Away, What’s The Paradigm Focus

 

Basically, you want to really watch what your doing. Especially if you are really brand new. There are so many pitfalls you could get entrapped in and for that we still don’t see the real growth of the Internet and business on the World Wide Web. Those that are lucky enough to afford a website, the marketing, and keeping the momentum are in markets very friendly towards the custom lead generation,will survive almost anything, but for the rest of us………you have to watch it! However, if you’re new, you’ll want to make sure you don’t engage into too much blackhat or even potential shady things like link wheels, fast back links, and any other link schemes.

 

We Only Do White Hat SEO, It’s Slow and Painful, But Google is Watching Even Us

 

We only engage in very, very white hat seo. In fact, the bulk of our success, client’s success, and our lead generation sites is due to REAL VAULE. We’ve aged our websites so much and were talking at least a six months to two years. We have case studies we’ve put together from failed sites or low ranking sites where it’s was hard to tell if you’re website and search engine optimization is Google Algorithm Proof and really in the clear. The case study showed years later Google having hammered sites that have proven to use spam tactics to rank high in the index and not really offering a ton of value to the Internet community.

 

So their “spying” is real and they are watching any site that makes it’s way to the first page. We don’t necessarily agree with this form of spying coming direct from the BEST itself, however, there’s nothing anyone can really do about it. All we can do is keep our studies, our proof, and cases studies and hopefully through the sharing of this blog, future press releases from our evidence, we can start a movement or get others involved. Until then, invest only into deep content expansion and read more about, “Why Building Domain Authority Is Key“, this direction will keep you out of trouble with Google even if they are spying on you.

Why Most People Flame Out On SEO: The Google Dance Case Study

In the last four months, we took on our first official client. It was time to put together his best work and build case studies to prove or at least illustrate the behaviors that you’ll experience when start to develop organic search rank in the web. The biggest thing that has showed up in doing Internet Marketing projects is the time it takes to rank and worst of all to be sure that what you see in Google’s organic index is the real rank!?!

 

It’s Not a Dance Really, More Like a Tango, Well Not Really

 

google-danceYes this is single-handily the most frustrating thing that Chad, our lead SEO Engineer, has experienced time and time again. In fact, while working in an in house seo role for a niche businesses like Energy Armor, the whiplashing he took from owners whom put all of maybe a few months into organic marketing, but never had the time really to grow it, was brutal! This is what most people flame out on and really develop a bad attitude, become bitter to, quit, and bad mouth seo to prevent other people from experiencing Internet Marketing. Here’s the truth folks, they never gave it any time. One thing you’ll find in life is just how much people love to put themselves in unreasonable positions; especially, against an onslaught like limited time and getting totally jaded, angry, filled with hate, all because they did not give their website(s) digital marketing enough time.

 

 

Fast Marketing Company Understands, But Google Dominates, So Rules are Rules

 

But, trust us we get it; everyone has a different view, goal, and or opinion on why our argument about giving your website, content, and trustworthiness more time (at this point evidence) doesn’t matter towards their business objectives and other excuses from not wanting to abide by real rules!? Really??!! It’s clear that today’s Google has so much power; so why is time argument so hard to digest for business owners? Just take a look at the evolution of the cellphone! Through computerized cellphones your within reach of a digital advertising platform.

 

Those Small Businesses That Wont Accept Being Wrong or Patient

 

It’s hard to accept being wrong, but where do you draw the line with people whom say, “We never really wanted SEO or to do digital marketing!”.  Well most of those people whom started these so called startups and business never had the right growth pattern and are now out-of-business. Eventually we might actually see more proof on why Internet Marketing is non-negotiable and the elements that live in that relm. So essentially, we’re here to tell you there’s some things that you have to accept and you can’t run an hide from it.

 

Most SEO Companies, Agencies, and Boutiques

 

The thing is how many SEOs, SEO Agencies, SEO Boutiques have actual data/portfolios to back-up their claims; or show their experience? This is a Global problem, not just in the U.S.A.! The truth is there are those SEO Companies and SEO Consultants that probably just keep their work a secret! So they know what you don’t and just keep it to themselves. So if you’re still thinking to debunk The Google Dance and not abide by Internet Rules of Nature don’t; because we have data to back up these claims.

 

Hard To Find Evidence On The Web, Lack There Of Here’s Why

 

However you try and search the web, you won’t find any solid/complete case studies or actual proof to back-up lack of transparency from Google! Most likely you’ve probably just read a blog, a thread, or some post that talked about this force of Google, but did not really give meaning in what to do or how to build moving forward. That’s because for some reason, people like to pile on-top-each-other; some sort human nature.

 

MOZ Has a Few Good People That Built a Case Study

 

To be more exact we’re talking about being politically correct, selfish branding, and no real material. However, there are a few examples overtime that you can find with SEO MOZ or known MOZ ; however I did at one point in time use a topic tread from SEO MOZ about the Post-Penguin Anchor Text Case Study! So you can find some information, but it’s still rare you’ll find a live project or someone whom put their own money up to prove points made on SEO really. So without further……………….let’s get into it:

 

Finally The Proof: The Google Dance, Tango It’s Real

So the series of photos below will illustrate a live client of ours that we have built just a down and dirty, white-hat-seo, conversational content, raising awareness website. The main point we want to get across or illustrate is that your rank will take time. Yes! There are things you can do to speed it up, but it comes with so much risk, controversy and did we mention the word RISK? The main rule that most people don’t want to play with is TIME! No one has time to do anything! However, we hope that this small example can prove this point and help direct you to more research, content development, content distribution and alter your business objectives to match what really matters; MARKETING, REACH!

 

Figure 1.0  First Shot Google Page 3 December 2015  “Back Taxes West Palm Beach FL” (Click The Pic For a Full View)

 

the-google-danceOkay, so the site in focus is J.DavidTaxRelief.Com, the keyword group we worked on was “back taxes” and a particular location in west palm beach. Now we’re not going to give away the details of what we did, but there’s no real secrets with our readers whom are savvy SEOs. Your tools will tell all, will tell you that we DID NOTHING! We’ll save that topic for a future blog post, “We Did Nothing and We Rank!”.

 

So the website been on the web for about two months and we aggressively started writing unique content within the domain. We’re talking about at least 80 pages or more. However, upon initial indexing particular pages of content, you’ll notice that image shows the site sitting on page three and in the middle.

 

A few things can be said about this (if your an account manager, probably an ear full), the seo did not work, this is never going to be number one or on page one, and a lot more negative things and you’d be right. Particularly if you’re new to the battlefield! What you don’t know is that Google sand-boxes everything. Meaning your guilty until proven innocent. That’s a fact and most people think their site won’t be labeled. This is very typical behavior for Google and deceptive.
What Google is looking to do is to try and trap you! That’s right, they do this to see if you’ll start spamming, link spamming and that’s is the unspoken reality; the non-political correct explanation. However, how can you explain the site sitting so far back. Okay so there are other arguments right? Not enough back-links, on page seo, keywords on the page, domain authority……. and you’d be right those things do matter; but they are not instant. In this case study, we used small amount of back-links;  just simple promotion really. But the site after even some 45 days did not move. Proceed to the next screen shot!

 

Figure 2.0  Second Shot Google Page Two January 2016  “Back Taxes West Palm Beach FL” (Click The Pic For a Full View)

 

back-taxes-west-palm-beach-google-page-two-jan-2016Okay, so now you’ll see that the site moved after about 30 days to page two of Google’s index. The biggest concern here is “which index”? That’s the biggest argument and also unknown to web-marketers, companies, corporations, and organizations alike. It’s in our evidence that there’s a 30 to 60 day sand-boxing-period on any content and or back-link associated to your website. There’s nothing you can do about it either! You have to sit tight!

 

Back To Pitfalls, Here’s Where the Flaws Exist With SEOs, Sales People, and Expectations

 

You might think that now that we’ve given you this bit of information (especially noobs), is going to solve your problems, but it depends on a few things. One, if you’re in sales, did you over promise on lead or traffic numbers? Two, did you tell the customer to expect the full 90+ wait because of the sand-boxing. If not you’re going to be stressed with them calling you because of the poor performance or visibly upset account managers. Third, you did not execute on your overall content mission and not just one page.

 

Like we said above, you’ll still need to deliver some domain authority and standard online promotions to see the full affect of a page one or number ranking. In that light, we’re still leaning more towards a 100 page plus website with good seo architecture and ZERO SPAM on your link and promotions online.  Even still………we w’ere puzzled and we were lucky enough to have a good market in which we produced conversions in other keyword sets and maps to keep this client moving forward. So this is a proto-typical case study that we evaluate the Google Dance period or Google Sand Boxing.

 

Figure 2.0  Second Shot Google Page One April 2016  “Back Taxes West Palm Beach FL” (Click The Pic For a Full View)

 

So months have gone by since Dec 2015, in fact almost 4 months (April 13, 2016) have gone by. We don’t have time to manually check some 1000s of keywords for performance, however, it took about 65 days for this result to happen. There’s a philosophy we have when it comes to Internet Marketing, “Build It, Link It, Forget It”.

 

We Understand That Waiting and Patience Is a Hard Concept, But It’s Vital For SEO

 

This is a tough concept for most new-to-the-Internet folks. There’s such a high rate of failure, but thats’ due to people quiting because of false expectations, frustration, mislead sales inits, and other chaotic behavior stemming from trying to simple expand one’s business.

 

Leaving It Alone, Pass The Google Sandbox

 

From this philosophy, you have to get to a point where you just leave your website alone. But getting to that point takes some serious effort. You’ll need to get past your keyword analysis, selection, content production, and then indexing, but after doing that you’ll just have to put in place your tracking and move on to the next site or keyword or content piece. It was to our surprise that though a conversion we were able to determine that it was possible for a young site (less than six months old) to pull rank. But an interesting thing will happen from many of the case studies and projects that Fast Marketing Company have worked on. After leaving a site be and focusing on raising awareness through social media, continued press release, and business development; the sites we optimize soar!

 

Finding The Gems of The Internet Through Organic Graphic

 

By leaving the site alone, magic, the glue, the good stuff of the Internet fades into view. This is what people want from the Internet from day one and we’re working hard to give that to people. What normally happens with our style or method to building a website out of the depths of oblivion, we see that multiple pages are indexed, the sites grow to the very top of Google’s index.

 

What To Expect From Fast Marketing Company, Future Case Studies

 

You can see other seo case studies like this within our site. We’re currently working hard to organize good screen shots, stats, and content to help bring confidence to WHITE HAT SEO and  Natural Content Development. Our mission is to simply get people to understand more the economics behind why to do things and the data to reflect the truth about online marketing and it’s rules. If you found this small case study to intrigue you into asking questions, comment below, ask questions, be hateful, or just chat with us to the left.

The Hardest Part of SEO, Building Domain Authority, Why You Need It

I’ve spoken to a lot of people over the past ten years (I can’t believe it’s been that long) about various Internet Marketing projects and there’s one concept that just blows people’s top off; domain authority! Yeap, domain authority is what it’s all about. For those skeptics and defeatist out there that are like, “You don’t need to do that to have success with seo!”, think again! If you measure the value of what you’re doing and the money you put into any project that has more a human resource behind it, you’ll find that going in the direction of building domain authority is a far better investment and use of your time. For readers here that know this and have an understanding of this, get more intimate with this; get closer to understand how to build the DA for your clients or projects. In this post, I’ll show you just how much of an impact this has over the span of a project and some philosophy you can hang on to while going through this process.

 

Why Building Domain Authority is Difficult?

building-seo-authority

To be an authority on anything instantly makes you a valued resource. As you know resources in life are very hard to come by; however, we as humans have to ability to manufacture that value through education and being able to solve other people’s problems. You’ll see this everywhere now that I’ve mentioned it.

 

There are several businesses out there that use the term authority in their brand name. For example, “Sports Authority”, if you go into their store, you’ll quickly notice they have just about everything. Back when the brand was a rising star (80s to 90s), there was no one else that time that you could find quality niche sporting goods. Trust me, there was not a store out there like it. Some 20 years later other major retailers that surfaced to offer such goods, like Dick’s Sporting Goods store, well they’ve been around for a while, but it took time to become the monster they are today; but building authority though……….

 

However, my point is although it’s not easy to be an authority in the physical world, in the digital world you can certainly emulate this strategy a lot faster than through trade shows and business development alone. You can write much faster than you can build inventory and merchandising to sell it. There are two projects, that our founder, built from nothing and there’s nothing like sales to cure cash flow problems and SEO can be that pipeline for that cash!

 

Let’s Get Back To Building SEO Authority

how-to-build-website-domain-authority

 

Webmasters, small businesses, investors, whatever, if you’re starting a website and dreaming about how far you can take it, go hard with your content. Here’s the biggest tip that you’ll want to embrace the entire time; build as many inner pages of content you can. Second tip, you’ll want to organize that content in an A-Z perspective. I know these are really simple tips; but they are powerful ones. In today’s Google (2016), Google needs a lot of help to feed consumers using the Internet today! In order to stay the Internet’s go-to-best-tool, Google needs an index that’s worth searching through. Searching an index with stale, not very resourceful information is not a tool people will use for long. So hopefully you can start to see my argument fade into view here!

 

If you just stop and think about this for a minute, know that Google has gone through a lot of trouble to stay on top. From buying the ad networks, You Tube; they are constantly finding a way to stay an Authority! Investing into the organization of your content, building the deep content, and great navigation will get your website rewarded. Rewarded with number one Google rankings that is. With mobile being a thrusting force that holds the Internet together today, you can’t have mobile domination without showing that your website is sort of an authority! So it’s time to start cracking down on your internal or website’s content and navigation strategy.

 

Here’s Where People Go Wrong, Pitfall Time

 

 

I was once told that all of a person’s problems stem from their inability to sit in a room alone; or better yet patience! This drives people nuts, especially in marketing and really the Internet. This is a big-time pitfall and people of all sorts will fall-into spamming links to make their site move or get recognized. However, there’s social media right? Social media breaks down into a few different areas that are used a certain way.

 

I, We, Can Be YouTube and Instagram Stars Right? Think Again……

 

We’ve seen the YouTube stars, Instagram stars, Facebook, Twitter, MySpace (wow right), Tumblr, Pintrest, and few others; but how does spamming these places make your SEO Authority a reality?? They won’t, these places are great ways for putting out truely dynamic content and getting it noticed. Generating dynamic content through words is very difficult. Creating pictures and videos are a little easier because people can consume them quick. In fact, most of the pics and videos are connected to some sub-culture that people can’t get enough of. So going down the Social Media route will leave you jaded. Also remember that you can’t predict what’s going to be popular; it’s either hot or not!

 

Your Baby Is Ugly, No But Not Everything Will Be Viral, So How Can You Motivate To Continue Building Domain Authority?

 

This is an important segment to understand, because most businesses that launch, launch thinking that this phenomenon will happen with their product and or service. This is also a big time pitfall. There are some businesses and content that’s friendly for the Internet and some that are not! That’s why you can’t expect to just hop onto You Tube start uploading videos and be an overnight sensation. Most countries that have a form of capitalism exist because of trade; trade is beneficial to all. However, it’s not easy to build trade relationships.

 

So What Are The Rest Of Us Supposed To Do? Understand Where The Internet Is, What It Is, How Marketing Works Today

 

So for the rest of us that are chasing the Internet Market, that don’t go viral, you have to dig into your written, picture, and video content. Today’s marketing is influenced on how to do something. Isn’t that what the Internet is? A place of learning, a place to get quick information, free information, and cheap prices on cool stuff?!!? So how can you miss the ball and not join the race or gold rush on content development? If you produce it, they will come (sounds like movie field of dreams right?). If you inform people and organization content in a way that makes user experience enjoyable way to consume your content, then you’re going to send the signals to Google, Bing, Yahoo, Yandex, Badui and other mediums that your site is becoming an authority! Start to see the point? Let’s switch gears…….

 

Looking For a KPI From Investing Into Domain Authority? Get High Google Rank, Mobile Conversions are Good KPIs

I don’t care what anyone say’s, but there’s serious traffic out there and being able to rank in the top spots (esp mobile) is going to have a conversion or ROI value that you can’t ignore! Ask any of the sub-niche website’s online that are generating sells or membership programs that stick. Ask them how they started, in fact you can look them up with certain search operators using any major search engine. They’ll all say the same thing; there’s websites are deep, organized, and have useful content. You’ll also notice through the mobile searches, places of authority are dominating the Google, Bing, and Yahoo maps! Again people will argue that creating all this additional content won’t have an impact for a user and that couldn’t be further from the TRUTH. For these reasons you’ll want to have categorized and deep content:

 

Reasons Why You Won’t Get Mobile

 

 There’s no internal content linking to you home page!

 

This is really important, see our case studies section or join our weekly webinars for more! Having content is vital, because your site needs it’s “own” links/votes to build the domain authority! This such a big time tip. I mentioned this early in the article, but single handled, this the most valuable concept to understand and understand why? Again without a case study or attending a webinar to see it in action this might not mean much to you, however, if you’re smart and creative…………yeah!

 

 Building back links, if your new, you need them

 

Quality back-links are everything. There’s no footprint or help here. You need to map the relationships to other networks, forms of content, and people to know how to generate this. Just don’t get caught paying for them. A few wont’ hurt, but that’s where it should stop. If you do decide to go paid, try the old press release and make it an expensive one!!

 

 Reviews…….yeah Google Reviews, Angies List Reviews, Yelp Reviews

 

The reviews I’d pay more attention are the Google Reviews. There’s nothing like having them! In fact, we have client’s whom sole KPI is measured off the mobile visits because who has time to surf a website when your trying to make a decision, a decision that will be made based on whether you have good reviews! The only exception is if you received a visit through a long-tail-keyword which is an entirely different topic, click the link to learn more about it if you don’t know. However, most people are on the phone and the maps will load first. You’ll need the reviews. If you’re smart, then you’ll get rich snippets going an feed into Google’s SERP’s more reviews and if you’re super smart you’ll figure out how to make your Yelp and Angie’s List reviews load with your brand.

 

 Social Media Page, You’ll Need One

If you don’t have a Facebook page, then you won’t convert that well. People want to see you, they want to know if your a fraud or if your hot or not. Get that page on and post. This tied to both becoming an authority and mobile conversions.

 

 

Where To Go From Here? What Your Next Move Should Be

 

We’ve covered an array of concepts, but the take away you should have firmly planted in your mine is how is you content factory coming along? If the answer to this is, “What content factory?”, then you need to get it cranked up. There’s no Google rankings if there’s no content and there’s certainly no Google rankings if you start spamming, see this case study to let me get this across!

 

Get Visual, Figure Out Where You Fit To Objects, Things, People In the Real World

 

The very next step you should take after digesting this paradigm view, is start with a diagram. Get a large white-board, pen and paper and start building relationships around the your business, your product, your service. Doing this will start to generate creative ideas, yes, but most importantly you’ll start finding the gaps in content and what content to produce.

 

You’ll Need Patience While You Get Index, There’s Nothing To It, Just The Execution Strategy

 

 

The idea is to figure out the bridge to each entity. After establishing what can connect you, then start to understand there’s informational content that you can produce. Producing this content is the first step towards getting your web site’s authority up. The thing about building content, is that you need patience. However, getting your content indexed is something you’ll need to do or it could take sometime for this to start building the momentum you’re looking forward to move forward. If you need help with getting indexed, check out our seo services, we’ll get your content indexed and show you how to do this moving forward.

Google Penguin Algorithm March 2016

It’s that time again; the Google Penguins are out to shoot down sites that built links too quickly. In the past year, Fast Marketing Company, has taken on two clients and in that time we’ve done our cases studies and market research. Still there are websites that build back-links to their websites that make ZERO sense. By that we’re talking about content relevancy and nature of the relationship, this is what Google Penguin is out to measure. You can tell by looking at a website if they’ve probably paid a company overseas to go build links or got carried away themselves and built too many.

 

There are Several Degrees of Link Spam, Yes Sir

levels-of-back-link-spam

There are several different degrees of building unnatural links too. Believe it or not, even if you don’t build like a crazy amount of back-links rather quickly still won’t save you from Google Penguin damping your efforts. Oh yes!! We have built case studies here at Fast Marketing Company, that will provide in the future (some new section to our site, probably a paid part too) to illustrate these different levels of link spam. However, these type of websites build links unnaturally are destined to fail in a few dimensions:

 

First Dimension: New Website(s) marching through Google’s organic index with quality content, nice design, but links that look like they were built overseas. We have many potential clients that come to us for help and after an audit we can spot this very easily. We get it; you want FAST results! But this is the most common problem and often leads to disaster for your domain and brand name. It can take up to a year or two to fully recover after being labeled or sand-boxed by Google Penguin Algorithm. Again this is very hard to prove, but we’ve got data that shows such a trend and it took us four years to figure this.

 

Second Dimension: A new site and even an older site that just built to many of the same links or links that are too far away from a trusted source of content! This is the most dangerous dimension, because although you got FAST results, they will kill you. This dimension is dangerous because you get such a great return, probably an immediate return. Your business will grown, your start leaning on that income source (depending on the size of the organization or small business) and then you’re revenue will fall. Not only does this affect the bottom line to your business it will affect many other areas, even a possible shut-down until you can start new or try and recover. As mentioned above, recovery could take up to 1 or 2 years.

 

Wait, What About Disavow?

google-disavow-seo-service-by-fast-marketing-company

Some folks will argue, “Well, we can simply just do a Link Disavow and we’ll be back”. It’s in our experience that yes this can happen, but the domain is still dampened by Google. Most likely the site has been flagged and no one knows really when (largely because no one sticks around long enough to see what happens) the flag is lifted.

 

Even then Disavow is really designed to help sites that are attacked with harmful back-links that hurt the domain. In having harmful links, you’ll be surprised how random it is, so most the time you won’t get hit with the Google Penguin from it. That’s funny right??! Yeah it is because even that is more natural and random than having the same person or people within your organization built the same type of links, same data structure on the links, and most likely the same anchor text in the links built.

 

 

 

C’mon Let’s Look at a Case Study: Observing From a Recent Client

 

Let’s take a look at a case study, Below is a screenshot from a competitor I researched (stumbled upon really). We recently started working with an attorney and we spot checked around on many different firms, sole practice attorneys, and then sites in the middle. However, the website in this study is in the famous and very competitive market of tax law!

 

Website In Examination: TaxAttorney.Com

back-link-disavow-service

In this graph above (courtesy of SEM RUSH), you can see the beginnings and the crash. Did we say, Google will eventually nail you? Just look at that growth. You can see how the site grew in the beginning (very typical growth curve), and then towards the end of 2012, this site took off! It’s so impressive to such a growth right?

 

Your Site Just Hit The Wall, Little “The Wire” Humor

 

Sure in the beginning you could start with some simple link building packages with overseas seo contractors, but eventually you’ll build to many of them. In the front road, yes you’ll rank and rank high. But overtime Google will figure out that the links to your site don’t make sense with Second Dimension I mentioned above and will land your site in hot water. Let’s look at a few of these links:

 

Back Link Examination, Simple Excel Report Break Down
tax-attorney-bad-back-links

Okay above, from right to left, here at the pending elements to observe:

 

 First Column: Domain Authority

 

 Second Column: Linking Website

 

 Third Column: Title Tag

 

 Fourth Column: Tax Attorney Page

 

 Fifth Column: Anchor Text

 

So What Was The Diagnosis? Why Did TaxAttorney.Com Do Wrong?

 

Everything might seem okay to an untrained eye, however, the first column shows the links from http://www.backroads.ie and http://www.aqard.com are showing a Domain Authority of 40, which is very high Domain Authority. However, when you look at each website, there’s no correlation or reason for these two sites to link to each other. In the first screen-shot you can see the Bell Curve and the drop off point is the links Google determined were spam and dropped this website out of many indexes from their organic search. This is almost hard to overcome, however, you can DISAVOW!

 

Moving Forward……
google-penguin-algorithm-march-2016Things To Avoid, Save This List Some Where

 

#1 Don’t Build Too Many Links Too Fast

 

–> This is a typical tactic of newbies and inexperienced SEOs, Webmasters, Business Owners. Ignorance is dangerous as you can see from the above case study it works for a min and then the crash is hard.

 

It’s possible to recover through a back link disavow service however, feel free to try it on your own. If don’t have a heavy tech background the instructions will be intimidating and you’ll get frustrated. Feel free to call our hotline for a tutorial or join one of our FREE Webinars and ask Chad, our lead SEO Engineeer, he’ll cover with you what’s hot and what’s not!

 

#2 Stay Away From Links That Are Foreign To Your Content Base

 

–> This is very dangerous and where most sites get into trouble. Often people will get lazy and desperate for some sort of impact to move their website in Google’s index. What you need to do is focus on the links that make sense and just let your website age this is one area that people FAIL. Getting impatient in the Internet World Today (2011 – 2016) will really hurt you and that’s what the Google Penguin Algorithm is all about.

 

Slow it down, trust the process, and focus on how to improve the layout of your website, the content, and usefulness of that content. Google will respond accordingly. How fast you are able to get indexed is a whole different story. There are some methods you can use to help Google see your content and crawl your website faster, see ours seo solutions section for the array of services we can setup for you and ensure that you don’t get too spammy and too desperate.

Should I Just Go All Out Mobile Now That Half All Searches Are Mobile?

Ok, so this is the second article we’ve found where Google has reported that most of the searches there seeing are mobile. Just a few weeks ago we wrote an article about Google reporting half of all the search volume they see are now Apple Mobile searches. That article is exciting news for sure. But how exciting is that information really? How much of it is applicable for certain target or niche businesses? Can you expect all mobile searches to covert to leads for your business? The answer to the question is not simple, it’s sorta of complex.

 

WHAT GOOGLE WON’T TELL YOU ABOUT MOBILE SEARCHES

However, what they don’t tell or disclose to is what the keyword terms are being searched on mobile. That’s right! Google in 2013 Summer, took away to ability to even see search volumes. SEOs once could preview traffic and mine the long-tail-keyword to place bets on what phrases they should target as a part of their content marketing and onsite content development.

WHAT’S MOBILE MEAN WHEN YOU CANT MEASURE DATA

Google did this, because people were more focused on the search volume traffic to place bets on where to place landing pages. Essentially people stopped thinking for user experience when building website and their content.

EVEN ANALYTICS WONT TELL YOU EVERYTHING

As a result, your Google Analytic Dashboard, will report your number one keyword to your traffic as “not reported”. Meaning they still won’t aggregately tell you where your traffic derives from. So how is reporting half of all searches are mobile searches on Google good news for you? There are ways to get exact data, but you’ll have to learn how to setup Goal Tracking, behavior tracking events (conditions you setup) to see what type of keywords come into the site.

SHOULD YOU TRUST GOOGLE’S HEADLINE?

So should you trust this data to make a move in your operation or budget to optimize for mobile? Yes/No! Yes, in that it’s too easy now to have a mobile site. There’s Bootstrap light our and media query calculators to help you set break points to make your site load for mobile. No, in that not all “niche” traffic is mobile. But what you should do to reach the mobile is the type of long tail keywords you build on your phrases.

 

WHAT WE THINK MOBILE SEARCHES REALLY CONSIST OF

Mobile searches however are still going to consist mostly on sub culture, celeb, music, pictures, and adult. However, you can expect long-tail-keywords phrases at the local level! If build more unique content and target 1000s of geo phrases with your keyword seed, then you’ve found real MAGIC!

IS THIS NEWS EXCITING OR NOT

This news should be exciting, however, for most people (still lost in SEO/Online Marketing) will get hung up on the article headline will move too much in the WRONG direction. Have a mobile site, pay for it at all cost, however, you’ll still need MASSIVE amounts of inner content and good navigation to eventually see the ROI with SEO. After all that is what people are looking for.

WHAT YOU SHOULD FOCUS ON, MOBILE IS SOCIAL TRAFFIC

Invest into the content! Whether done by yourself (the best way) or to pay a copywriter to produce it. Nevertheless you’ll never find-out what those searches are without the content. Google will never tell you what your site closely matched up to in keywords. When you do get the content and look back on your data in Google Webmaster Tools you’ll find (we’ve found), that less than 30% of our traffic were mobile.

If you were using social media as your referral traffic, (Groupon, Facebook, Meetup, Thumbtack)then yes, you’ll see 75% of your traffic will be mobile. If that’s a part of your paid marketing strategy, then you better make sure your website is tip top for an array of media queries and be ready to deliver a simple site

HERE’S THE RUB, WHAT YOU CAN EXPECT IN TRAFFIC

Let’s face it how many niche businesses are really friendly for social media? Other than it being the voice in the community, people will still use Google as a local measure to find a resource. Those searches are about 75% desktop and 25% mobile. The numbers might skew about 5 to to percent and that will be based on shopping trends/seasons. Again, unless you have your claws into referral websites to pull traffic to your brand/site, web based searches (where research is done) are you can expect converting traffic to stem from in very niche related services and products!

Link Spam Found From Google Capital Backed Site

Some how in this age (2015) and for the past decade and half, sites are still getting busted for link spam. Even after the Google Penguin algorithm, which slaughtered websites that used a paid strategy as a weapon in the search engine index, web-masters, marketing companies, and small business owners still engage this form of black-hat-seo. Sure it works, you’ll find a fast rush and surge of traffic, feeling on top of the world and then the unnatural link warning hits your Google Webmaster Tools account. You should panic, espcially if you’ve spent large amounts of money on back-links or software to help you build links.

 

Thumbtack Recruiting Job Site Nailed By Google For Link Spam

 

thumbtack-web-growth-black-hat-link-spam-2015

 

This is ironic considering that Google backed the website in capital in order to get their goods/services to the market place. That’s RIGHT! They engaged into serious link spam. This whole thing got started, when a certain someone released this article post that showed ThumbTac encouraging users to build back links for a reward or exchange for points within their website. Let’s take a look below at what there links spam is.

 

thumbtack-seo-failure-june-2015

Jacksonville SEO Content Listing Board System Upon Us

Jacksonville is going to get a major information system, designed to help webmasters launch their content marketing locally. Fast Marketing Company, built FastJax.Com to extend the seo landscape in Jacksonville, Florida. It’s a powerful content listing board, where webmasters can target their content for future readers and as a white hat seo task. We want to be the authority on fast promotions for seos, small business owners, and or diy home based startup entrepreneurs. The goal is simple, we want people to have the agility and conduit to reach their target audience.

 

Jacksonville Content Listing For SEO

 

jacksonville-content-listing

 

Why Would Jacksonville Florida Need Content Listing Site?

Everyone has heard of Craigslist and at some point has used website, FastJax.Com is content board built exclusively for search engine optimization. What we’ve found and been trying to do for many years is create better products for webmasters to really influence search engines to help rank them better.

 

Barriers To Entry: Time

Any seasoned seo will tell you that it’s a struggle to find relative places to drop their articles, promotions, listings, or whatever content they want to promote. Most importantly, there’s no traffic to route! Not only are most of the places you have to (sorta forced) post content haven no engagement factor, there’s a time factor to when they can make the impact for your seo. Google is not waiting for your one piece of content and working to make sure it’s indexed properly on the right keywords. This type of white-hat-seo takes TIME. By no means is this good for small business owners, start-up businesses, and webmasters.

 

This Is Not A Spam Site Either

Some people with opinons out there will see this as spam site with intent to manipulate search engines. This couldn’t be further from the truth. Spam sites will have no relevant content, strange pictures, domain names, and again post with content that is so random that you know it exist for link building only.

 

Giving A Better Standard

We’re changing this time standard for businesses, websites, and organization from all backgrounds and we plan on offering more! We not only build information systems similar to FastJax, but they are all SEO friendly. Here’s some of the thing you can expect from the content listing board:

 

  Ability To Tag Multiple Keyword Driven Categories

 

  Full SEO Tags To Maxmize SEO Benefit

 

  Ability To Link To Your Home Page and Inner Pages

 

  Reach Users Searching For Promotions

 

  Generate Leads From Users and Search Engines

 

 

Every Niche Will Be Able to Post Content With Jacksonville Greater Area

The goal here is to give all niches the ability to post. We also intend to extend to Hillard, Ocalla, Callahan, Middleburg, Daytona, Fernadina, and St. Augustine areas. As seen above, you’ll be able to find the keyword driven categories that matches your content relevancy. As a result, you’ll find the appropriate engagement from users and search engine ranking because of it.

 

This coming June, we’ll have FastJax Beta out and ready for posting and testing mostly. We have a lot of things that need to be tested. One of the first things we’ll test for is the valadation on content, links,  malicious users, and many other things. But most importantly, we want to test how search engines index the site. This is a huge part, because we are creating the size needed to make an impact on all our keyword phrases. This will be a FREE way for websites to get that reach they need and have content indexed higher and faster than it would take normally while building their own seo.

 

Fast Marketing Company, is always looking to build tools and methods to help speed up the marketing process. The name FAST is not just a marketing gimmic; it’s really themed after a mission to create faster ways for people to combat the problems most businesses experience. No matter how new or old your business is, you need marketing; you need agility! FastJax.Com gives you that! Look for more updates and our press releases coming to the local news channels July 2015.

Moved Your Brick and Mortar Store? How It Can Affect Local SEO

If you’ve recently moved your business to a new location, don’t forget about your website online. In the last three years Google, Bing, and Yahoo are starting to appreciate LOCAL information websites that list your business. Whether you’ve engaged local seo or not, you probably have set up a YELP page, Google Plus page, Angie’s List profile, Dex Knows and many other listing websites need to be updated.

 

local-search-seo-jacksonville

 

How To Handle Your Local Listing SEO When You Move

The biggest thing is that you need a human resource behind updating all your listings. Why do we suggest a human resource instead of a bulk update? Well you want to avoid setting a spam footprint. Basically in white hate seo, you want to avoid quick or sudden movements that revolve around anything offsite for your website. This sudden spikes in links or offsite material will send the wrong signal to Google and likely set you up for an algorithm hit.

SEO MOZ LOCAL

 

local-listing-seo-jacksonville

 

You can use SEO MOZ local service to see how you currently look in a quality score. As the image shows below, that local mechanical contractor, W.W. Gay, has a 73% score, which is decent considering the nature of their business. Here W.W. Gay has multiple service locations that target different things. Meaning some location might focus on a certain type of service work. However, if they were to move or open up a new office, they can use this tool to update the most important listings.

 

Why SEO MOZ LOCAL? White Listed Server Updates Produce Quick Turn Around

 

It’s not surprise here that SEO MOZ is a trusted partner with Google, Bing, and Yahoo. In fact, they have white-listed-servers where the update information that Google will crawler. In this article we’re discussing local listing information. Google will look at this information first! Moving is an area that qualifies for this type of local seo strategy.  MOZ local ensures you have the major profiles that affects your local seo is updates first. These are the sites you want to make sure you update:

 

  • Google Plus (of course)
  • Foursquare (if you don’t have one get one)
  • Facebook
  • Yelp (kidding right, update this!!)
  • Super Pages
  • Yellow Pages
  • City Search
  • Yahoo
  • HotFrog

Consistency Is The Key To Improved Local SEO Jacksonville

Updating all these will most likely help you retain your consistency score or increase it. What you really want is to increase it but in this problem, moving your business, we want to keep the consistency. SEO MOZ for about, $89.00, will help you get the information for these profiles updated. Believe it or not these local listings are treated as a form of link building. Which is still very relevant in the Search Engine World. So there you have it, if you moved or moving and you are concerned about how this will affect your seo, you now have the information you need to protect your investment!

First Look Into Our White Hat SEO Lead Generation

Explore what we have in store this coming Spring and Summer 2015. Fast Marketing Company looking to expand to some 300 niche websites to have ready for basic lead generation. Our sites will have strong call-to-action, great pain-point content. We’ll be looking to fill in pro-bono clients for field testing. Read more about how you can get in the test.

 

Fast Marketing Company Launching 300 Jax Focused Lead Sites

Fast Marketing Company has taken great leaps this spring and soon to come (2015) summer to launch over 300 new niche websites in that Jacksonville Florida greater area. We’re looking to write a lot of content, create market case studies, advanced reporting to add to the products we sell in our private shopping market. Everything we do to the site are white hat seo driven and have no blow back from Google Algorithms.

white-hat-seo-lead-generation-with-fast-marketing-company
You’ll find that in your Internet Marketing career and investment experience that these algorithm will drop your website(s) and hurt your inbound marketing. For many small businesses this is simple not an option. However, you’ll find people, organizations, online marketing companies, and seos still pushing methods that go against many of Google’s Policies. Fast Marketing Company has a factory of writers with expertise in their life experiences and deliver high quality content that helps users and converts well. So how do we do it? How does our white hat seo lead generation work and how can it help you grow your business?

 

Benefits of White Hat SEO Lead Generation

One of the main benefits of white-hate-seo is the long-tail-keywords that follow. Actually many of the sales from e-commerce websites and service based businesses stem from the long-tail-keywords. The long-tail are phrases that users search looking for depth into a topic, trouble, or problem they have. These searches often can convert into sales if you deliver the right landing page, customer value proposition, and content message. The more organized content, the better the trust from the user.

 

Fast Marketing Company focuses hard on the user and we build sites that are simple and sound. The landing pages developed funnel into more organized content and call-to-actions in the form of email capture, click-to-call, appointment creation, and in some cases checkout(s). We encourage all that read our content, that you’ll need a lead generation solution early in your business growth to get the momentum going and your confidence up.

 

Small Business Owners, Webmasters, Bloggers, Startups, If You’ve Been Searching For A Solution To Ignite Your Sales, Call Fast Marketing Company For A FREE CONSULT At 1-888-353-5556 Today!

Hard Work & Innovation Nothing Without Marketing

We embrace hard-work, however, innovation is key. In an ever changing industry, fueled by massive and modern communication, there’s always a threat to being the best. We like that the value we have as company is measured in actual assets, sacrifice, starting out in left field; doing something different. Our founder and key members have been in the Internet Market for over 18 years. We’ve seen the early days of the World Wide Web and we know there’s nothing new under the sun. But in that time, we are simple astonished at the lack of powerful platforms to enable people to make profound changes in their lives. We can certainly say the Internet has changed lives dramatically in the availability of information and how people can learn. However, information is not enough!

 

Marketing Means Connections – We Want That For Start Ups

 

It’s easy to see how anyone whom has met someone, heard someone, watched someone talk about marketing, most have not had pretty things to say. A smart person knows to take nothing literally when people complain about failure. Why? Well you can’t trust their hypothesis, the nature of their work, the core of their work, the organization of work, the benchmarking of their work, and the effort in their work. Something can fail for many reasons. However, what most people really need is to know why something did not work. How many businesses or organizations give you that leverage? Being wrong is bad with politics and or the people vested into you. Being wrong is because there’s a hidden agenda and there’s no room for mistake.

 

Marketing is where most people make that mistake. A wise and successful business-man, Henry Ford said, “The man who stops advertising to save money is the man who stops a clock to save time”. Powerful in meaning, but most people have either never heard this or they are oblivious to it. We’ve seen people cop-out on marketing and marketing creativity to reach their customer’s and they sadly are not in business. There are stubborn people too! Those who think they know it all and they end up running into the ground as well, often companies miss-managed anyway. Marketing is about making connections; identifying with your potential audience. You need to go hard and  know not every initiative will workout like you planned but those failures are learning opportunities.

 

Were Here To Help Make Those Connections

 

Our business is but a small part of most marketing budgets and we want to keep it that way. However, small is big in numbers not effort. We are here to help you ignite your business, ignite your sales, and get your company off the ground. By investing a lot of money into marketing, your own your way to building an empire. Never think that you can’t spend enough money there; but spend it wisely. We speak against spending hard-cost on seo. Why? Well seo needs to be done slowly and on a soft-cost; the you effort. We’ve taken a lot of that hard-cost for you and let you lean on our soft-cost too. The result will be the customer’s you’ve build and made that connection with.